By resorting to tourist information such as brochures, advertisements and web sites, this articles aims to find out in what way the elements of text on urban history written for marketing purposes achieve to make a case and lay the foundation for further argumentative development. But before turning to theoretical questions of argumentation the structural principles of (re)construction of the past shall be pinpointed by taking the west-Ukrainian city of L’viv as an example. As shown later, the overriding structures of marketing often narrow and sometimes even define the supposed course of history. Methodically, this analysis resorts to concepts of cultural semiotics, discourse analysis, history and the telling of history as a practice applied to create fiction.
Contents
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Requires Authentication UnlicensedKlio im Dienste städtischen Marketings am Beispiel der westukrainischen Kulturmetropole L’viv/LembergLicensedJune 15, 2011
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Requires Authentication UnlicensedLatein als Medium für das Russisch-französische Wörterbuch von Antioch KantemirLicensedJune 15, 2011
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Requires Authentication UnlicensedDistribution and combinations of Czech consonantsLicensedJune 15, 2011
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Requires Authentication UnlicensedKampf der Sprachen – Die Sprachsituation und ihre bildliche Konzeptualisierung in WeißrusslandLicensedJune 15, 2011
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Requires Authentication UnlicensedTranspositionen ins Glück? Jáchym Topols Kurzroman „Anděl“LicensedJune 15, 2011
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Requires Authentication UnlicensedAggressiver Lokalismus: Undergroundästhetik, Antiurbanismus und Regionsbehauptung bei Andrzej Stasiuk und Jurij AndruchovyčLicensedJune 15, 2011
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Requires Authentication UnlicensedTranslational and intermedial diversification: Michail Ju. Lermontov’s “Maskarad” (1835) in Czech (1929–2008)LicensedJune 15, 2011
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Requires Authentication UnlicensedProf. Dr. Robert Zett (4. November 193514. Januar 2010)LicensedJune 15, 2011
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Requires Authentication UnlicensedDie drei ersten internationalen Konferenzen zur LettgallistikLicensedJune 15, 2011
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Requires Authentication UnlicensedTagungsbericht des 5. Bohemicum Dresdense: Tschechisch bis 1775 Historische Kontinuität oder Geschichte mit Sollbruchstellen? (Dresden, 12.11.2010)LicensedJune 15, 2011
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Requires Authentication UnlicensedTagungsbericht des 19. JungslavistInnen-Treffens (Berlin, 16.18. September 2010)LicensedJune 15, 2011
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Requires Authentication UnlicensedBuchbesprechungLicensedJune 15, 2011
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Requires Authentication UnlicensedBuchbesprechungLicensedJune 15, 2011
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Requires Authentication UnlicensedBuchbesprechungLicensedJune 15, 2011
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Requires Authentication UnlicensedBuchbesprechungLicensedJune 15, 2011
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Requires Authentication UnlicensedBuchbesprechungLicensedJune 15, 2011