Abstract
This project involves a socio-linguistic look at corporate discourse in the form of “mission statements.” The analysis is performed by utilizing the foundational document model (FDM) as a theoretical framework for performing ideological content analyses. The FDM is a semantic grammatical model consisting of five sociological categories (ethical norms, folklore narrative, utopian schemes, strategic planning, and role attribution). Stark contrasts are observed between manifestos produced by the two most successful companies in the soft beverage industry (Coca-Cola and PepsiCo.). The comparative analysis performed in this study shows great potential regarding a possible extension and application of the content-analytical framework for those primary texts used when mobilizing collective action.
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©2016 by De Gruyter Mouton
Articles in the same Issue
- Frontmatter
- Uninstantiability
- The meaning creation process, information, emotion, knowledge, two objects, and significance-effects: Some Peircean remarks
- General Semiotics (GS) as the all-round interdisciplinary organizer: GS versus philosophical fundamentalism
- Wittgenstein’s persuasive rhetoric
- An ideological content analysis of corporate manifestos: A foundational document approach
- Rhetorical transformation in Estonian political discourse during World War II
- Language as a complex algebra: Post-structuralism and inflectional morphology in Saussure’s Cours
- A semiotics of creativity and a poetic metaphor: Towards a dialogical relation of expression and explanation
- Dialogical sign and symbolic mediation: A quest for meaning and esthetic experience
- Towards a semiotic definition of discourse and a basis for a typology of discourses
- Defamation case law in Hong Kong: A corpus-based study
- Three Korean literati paintings of an orchid in the deconstructive process
- “Money. Armed. Quietly”: An analysis of criminogenic prose in institutional holdup notes
- Semiosis du corps dans la littérature sexologique arabe
Articles in the same Issue
- Frontmatter
- Uninstantiability
- The meaning creation process, information, emotion, knowledge, two objects, and significance-effects: Some Peircean remarks
- General Semiotics (GS) as the all-round interdisciplinary organizer: GS versus philosophical fundamentalism
- Wittgenstein’s persuasive rhetoric
- An ideological content analysis of corporate manifestos: A foundational document approach
- Rhetorical transformation in Estonian political discourse during World War II
- Language as a complex algebra: Post-structuralism and inflectional morphology in Saussure’s Cours
- A semiotics of creativity and a poetic metaphor: Towards a dialogical relation of expression and explanation
- Dialogical sign and symbolic mediation: A quest for meaning and esthetic experience
- Towards a semiotic definition of discourse and a basis for a typology of discourses
- Defamation case law in Hong Kong: A corpus-based study
- Three Korean literati paintings of an orchid in the deconstructive process
- “Money. Armed. Quietly”: An analysis of criminogenic prose in institutional holdup notes
- Semiosis du corps dans la littérature sexologique arabe