Cognitive and pragmatic features of Anglicisms in Kazakh media text
-
Zhanat Zhussubalina
and
Bolat Tleuberdiyev
Abstract
The use of English words has become a fashionable trend, something that is reflected in journalistic texts and adversely affects the language of Kazakhstan. This study is aimed at investigating the linguistic and cognitive-pragmatic aspects of Anglicisms in media language and media texts in Kazakhstan. The leading methods of investigating this issue are the literary method, the method of cognitive linguistics, methods of classification, induction, deduction, generalisation, and comparison of cultural, socio-psychological and philological approaches, which will help to identify the influence and function of Anglicisms in Kazakhstan. The authors of this study have performed a detailed analysis of the literature and the content, clarifying the characteristics and features of this phenomenon. The study generalises the main inherent features of borrowings in the Kazakh language, describes the functions of borrowings in media texts, demonstrates certain aspects of the communicative potential of Anglicisms, considers the specific features of the influence of these words and phrases on the development of linguistic personality, describes the topics and situations of the use of English borrowings in the media of Kazakhstan, diagnoses the number of these words in media texts, and demonstrates the prospects for the development of this vocabulary in the media resources of Kazakhstan.
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© 2023 Walter de Gruyter GmbH, Berlin/Boston
Articles in the same Issue
- Frontmatter
- Frontmatter
- Hektik pur: zu den unflektierten nachgestellten Adjektiven im Deutschen und zu deren Wiedergabe im Italienischen
- Cognitive and pragmatic features of Anglicisms in Kazakh media text
- The portrayal of women in Jordanian proverbial expressions: A thematic analysis
- Direktionalität im Konferenzdolmetschen: eine terminologische Vorbereitungsmethode für die Sprachrichtung A-B
- Las asimetrías entre los procesos penales español y alemán y cómo abordarlos mediante una traducción transparente basada en el derecho comparado
- La diversidad terminológica dentro del mismo ordenamiento jurídico como problema de traducción: el subdominio jurídico de las parejas de hecho en España
- Maschinelle, posteditierte und menschliche Übersetzung publizistischer und populärwissenschaftlicher Texte aus dem Slowakischen ins Deutsche
- Artificial intelligence literacy for the language industry – with particular emphasis on recent large language models such as GPT-4
- Rezensionen
- Cognola, Federica/Moroni, Manuela Caterina (2022): Le particelle modali del tedesco. Caratteristiche formali, proprietà pragmatiche ed equivalenti funzionali in italiano. Roma: Carocci, 240 S., ISBN 9788843094509.
- Evrin, Feyza/Meyer, Bernd (2023): Sprachmittlung in öffentlichen Einrichtungen. Handreichungen für die Praxis. Berlin: Peter Lang. 172 S., ISBN 9783631890035.
Articles in the same Issue
- Frontmatter
- Frontmatter
- Hektik pur: zu den unflektierten nachgestellten Adjektiven im Deutschen und zu deren Wiedergabe im Italienischen
- Cognitive and pragmatic features of Anglicisms in Kazakh media text
- The portrayal of women in Jordanian proverbial expressions: A thematic analysis
- Direktionalität im Konferenzdolmetschen: eine terminologische Vorbereitungsmethode für die Sprachrichtung A-B
- Las asimetrías entre los procesos penales español y alemán y cómo abordarlos mediante una traducción transparente basada en el derecho comparado
- La diversidad terminológica dentro del mismo ordenamiento jurídico como problema de traducción: el subdominio jurídico de las parejas de hecho en España
- Maschinelle, posteditierte und menschliche Übersetzung publizistischer und populärwissenschaftlicher Texte aus dem Slowakischen ins Deutsche
- Artificial intelligence literacy for the language industry – with particular emphasis on recent large language models such as GPT-4
- Rezensionen
- Cognola, Federica/Moroni, Manuela Caterina (2022): Le particelle modali del tedesco. Caratteristiche formali, proprietà pragmatiche ed equivalenti funzionali in italiano. Roma: Carocci, 240 S., ISBN 9788843094509.
- Evrin, Feyza/Meyer, Bernd (2023): Sprachmittlung in öffentlichen Einrichtungen. Handreichungen für die Praxis. Berlin: Peter Lang. 172 S., ISBN 9783631890035.
