Abstract
This paper focuses on two pieces of folklore, The Rainbow Bridge and Hell’s Ginseng, with the aim of discussing how the spread of folklore in contemporary society differs from that of the past. The Rainbow Bridge, a typical motif of the afterlife spoken of when a pet dies, and the role of the Internet in its spread has been extremely significant. Conversely, Hell’s Ginseng is thought to have been influenced by printed material that has spread worldwide in modern times, prompting a reconsideration of traditional folklore research perspectives that emphasise oral traditions. This paper points out that the written word, print, and the Internet have had a significant impact on the spread of folklore and identifies the influence of print and the Internet in the global spread of Hell’s Ginseng and The Rainbow Bridge.
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© 2025 Walter de Gruyter GmbH, Berlin/Boston
Artikel in diesem Heft
- Titelseiten
- I Editoral
- Internetlore in Japan
- II Articles
- From Kisaragi Station to the Elevator Game: The Reconfiguration of the Otherworld in Japanese Internet Narratives
- Global Folklore Studies: The Rainbow Bridge and Hell’s Ginseng
- The Internalization of Tradition: The Invention of “Koi” as a National Tradition as Mediated by Online Vernacular Expression and Discourse
- Fake News in Japan: Ein Blick auf kultische und okkulte Eschatologie
- Humor und Internetlore in Japan und ihr kultureller Hintergrund
- Taiwanese urban legends: formation, characteristics and dissemination
- Urban Legends as an Emic Category
- Die Verteidigung des Absurden: Erdbeeren im Winter
- Grimms Märchen im Werk von Rudolf Steiner
- III Reports, News, Announcements
- Erzählungen der Ainu. Zur Edition von Folkloretexten aus dem Nachlass Gerhard Hubers O.F.M.
- III Reviews
- Reviews
Artikel in diesem Heft
- Titelseiten
- I Editoral
- Internetlore in Japan
- II Articles
- From Kisaragi Station to the Elevator Game: The Reconfiguration of the Otherworld in Japanese Internet Narratives
- Global Folklore Studies: The Rainbow Bridge and Hell’s Ginseng
- The Internalization of Tradition: The Invention of “Koi” as a National Tradition as Mediated by Online Vernacular Expression and Discourse
- Fake News in Japan: Ein Blick auf kultische und okkulte Eschatologie
- Humor und Internetlore in Japan und ihr kultureller Hintergrund
- Taiwanese urban legends: formation, characteristics and dissemination
- Urban Legends as an Emic Category
- Die Verteidigung des Absurden: Erdbeeren im Winter
- Grimms Märchen im Werk von Rudolf Steiner
- III Reports, News, Announcements
- Erzählungen der Ainu. Zur Edition von Folkloretexten aus dem Nachlass Gerhard Hubers O.F.M.
- III Reviews
- Reviews