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Global Folklore Studies: The Rainbow Bridge and Hell’s Ginseng

  • Hideo Kato EMAIL logo
Veröffentlicht/Copyright: 11. Juli 2025
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Abstract

This paper focuses on two pieces of folklore, The Rainbow Bridge and Hell’s Ginseng, with the aim of discussing how the spread of folklore in contemporary society differs from that of the past. The Rainbow Bridge, a typical motif of the afterlife spoken of when a pet dies, and the role of the Internet in its spread has been extremely significant. Conversely, Hell’s Ginseng is thought to have been influenced by printed material that has spread worldwide in modern times, prompting a reconsideration of traditional folklore research perspectives that emphasise oral traditions. This paper points out that the written word, print, and the Internet have had a significant impact on the spread of folklore and identifies the influence of print and the Internet in the global spread of Hell’s Ginseng and The Rainbow Bridge.

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Online erschienen: 2025-07-11
Erschienen im Druck: 2025-07-08

© 2025 Walter de Gruyter GmbH, Berlin/Boston

Heruntergeladen am 26.10.2025 von https://www.degruyterbrill.com/document/doi/10.1515/fabula-2025-0003/pdf
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