Abstract
The online mode of medical consultation has been gaining increasing popularity. Online medical consultation (OMC) in China is largely mediated through e-healthcare websites which are featured with an online evaluation system for patients and caregivers to assess OMC doctors’ service. The evaluation system facilitates an e-commercialised way for delivering healthcare services. It is of interest to study how doctors make efforts to promote themselves in the e-commercialised OMC practice, in particular how language is used to elicit positive comments and evaluations in doctors’ self-promotion. However, this, to my best knowledge, has not been studied. The present study thus examines discursive strategies for eliciting feedback by doctors who contribute to OMCs on a widely used e-healthcare website in China. By the approach of mediated discourse analysis, five strategies have been identified. These discursive strategies are discussed in relation to the disruption of stereotypical roles of doctor and patient and the influence of non-stereotypical positions on power relations between doctors and patients. This study provides a new perspective on doctor-patient relationship and serves as a starting point for further studying neoliberal medical discourse.
References
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- Frontmatter
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- Foreign language peace of mind: a positive emotion drawn from the Chinese EFL learning context
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Articles in the same Issue
- Frontmatter
- Research Articles
- Deaf signing diversity and signed language translations
- ‘Smelling’ diasporic: bargaining interactions and the problem of politeness
- Discursive strategies of self-promotion by doctors in online medical consultations in China: an e-commercialised practice
- Learning semantic and thematic vocabulary clusters through embedded instruction: effects on very young English learners’ vocabulary acquisition and retention
- Towards an understanding of multilingual investment: multilingual learning experiences among mainland Chinese students in Hong Kong
- The cognitive-conceptual, planning-organizational, affective-social and linguistic-discursive affordances of translanguaging
- Development and validation of the questionnaire on EFL students’ perceptions of authorial stance in academic writing
- Emergent LOTE motivation? The L3 motivational dynamics of Japanese-major university students in China
- Study abroad, human capital development, language commodification, and social inequalities
- Exploring the impact of a teacher development programme using a digital application on linguistic interactions in the classroom: a multiple case study
- Boredom in practical English language classes: a longitudinal confirmatory factor analysis-curve of factors model
- Medical students’ attention in EFL class: roles of academic expectation stress and quality of sleep
- Foreign language peace of mind: a positive emotion drawn from the Chinese EFL learning context
- Mutual intelligibility of a Kurmanji and a Zazaki dialect spoken in the province of Elazığ, Turkey
- Investigating the relationship between linguistic changes in L2 writers’ paraphrasing, paraphrasing performance and L2 proficiency