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19 Implementing Coopetition Within Small Firms in Emerging Economies

  • Imane Magrez und Christian Felzensztein
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De Gruyter Handbook of Coopetition
Ein Kapitel aus dem Buch De Gruyter Handbook of Coopetition

Abstract

This chapter explores how small firms in emerging contexts implement coopetition strategies to pool resources and build a competitive advantage. Defined as a strategic approach that fosters the simultaneous occurrence of competition and cooperation for mutual benefit, coopetition allows small firms to achieve economies of scale that are otherwise unattainable, leading to higher customer satisfaction and loyalty. Despite these advantages, developing and executing a coopetition strategy presents challenges due to the complex relationships, motives, and resources involved. This chapter addresses an existing research gap by offering empirical insights from small firms in emerging economies, particularly Morocco. Using a qualitative case study approach, it examines the stages of coopetition implementation, presenting a step-by-step model that highlights critical success factors for firms aiming to leverage coopetition for strategic growth.

Abstract

This chapter explores how small firms in emerging contexts implement coopetition strategies to pool resources and build a competitive advantage. Defined as a strategic approach that fosters the simultaneous occurrence of competition and cooperation for mutual benefit, coopetition allows small firms to achieve economies of scale that are otherwise unattainable, leading to higher customer satisfaction and loyalty. Despite these advantages, developing and executing a coopetition strategy presents challenges due to the complex relationships, motives, and resources involved. This chapter addresses an existing research gap by offering empirical insights from small firms in emerging economies, particularly Morocco. Using a qualitative case study approach, it examines the stages of coopetition implementation, presenting a step-by-step model that highlights critical success factors for firms aiming to leverage coopetition for strategic growth.

Kapitel in diesem Buch

  1. Frontmatter I
  2. De Gruyter Handbooks in Business, Economics and Finance V
  3. Contents VII
  4. List of Contributors XI
  5. An Introduction to Coopetition Research 1
  6. Section 1: Managing Coopetition Strategies
  7. 1 Sensemaking Degrowth for Coopetition Strategies – Evidence from Finland 15
  8. 2 Managing Coopetition: The Key to Benefiting from a Coopetition Strategy 39
  9. 3 Knowledge Management in Intraorganizational Coopetition 65
  10. 4 Strategizing Entrepreneurial Coopetitive Interactions 85
  11. 5 Understanding the Complexity Between Coopetition and Firm Performance 115
  12. 6 Synergizing Biodiversity and Big Data: The Rise of Coopetition Strategies 139
  13. 7 Coopetition Strategies of Small and Medium-Sized Enterprises: An Integrative Framework 157
  14. Section 2: The Dark-Sides of Coopetition
  15. 8 Inspecting the Diminishing-Returns Effect Between Coopetition and Firm Performance 179
  16. 9 The Dark Side of Coopetition and Its Implications for Interfirm Coopetitive Relationships 193
  17. 10 Navigating the AI Frontier in Coopetition: Suggestions on Conceptual Grid, Opportunities, and Tensions 213
  18. Section 3: Theoretical and Methodological Aspects of Coopetition
  19. 11 Coopetition: Lessons from The Hunger Games Stories 239
  20. 12 How the Resource-Based View Can Explain Coopetition 251
  21. 13 Challenges and Remedies for Exploring Coopetition Strategies in Empirical Research 261
  22. 14 Coopetition: A Meta-Theoretical Lens and a Research Program 271
  23. 15 Some Comments on the COOP Scale for Measuring the Coopetition Construct 281
  24. Section 4: Coopetition Activities in Different Regions
  25. 16 Coopetition in the Afrocentric Context 297
  26. 17 Coopetition and Territory 311
  27. 18 Coopetitive Dynamics and Innovation in Services: Introduction to Drivers and Outcomes in the Insurance Sector 323
  28. 19 Implementing Coopetition Within Small Firms in Emerging Economies 349
  29. Section 5: International Forms of Coopetition
  30. 20 Detecting Coopetition Within the “Grab-and-Go” Strategy in International Alliances 369
  31. 21 A Paradoxical Model of Coopetition for Fast Internationalizing Smaller Technology-Focused Firms 387
  32. List of Figures 421
  33. List of Tables 423
  34. About the Editor 425
  35. Index 427
https://doi.org/10.1515/9783111288987-020

Kapitel in diesem Buch

  1. Frontmatter I
  2. De Gruyter Handbooks in Business, Economics and Finance V
  3. Contents VII
  4. List of Contributors XI
  5. An Introduction to Coopetition Research 1
  6. Section 1: Managing Coopetition Strategies
  7. 1 Sensemaking Degrowth for Coopetition Strategies – Evidence from Finland 15
  8. 2 Managing Coopetition: The Key to Benefiting from a Coopetition Strategy 39
  9. 3 Knowledge Management in Intraorganizational Coopetition 65
  10. 4 Strategizing Entrepreneurial Coopetitive Interactions 85
  11. 5 Understanding the Complexity Between Coopetition and Firm Performance 115
  12. 6 Synergizing Biodiversity and Big Data: The Rise of Coopetition Strategies 139
  13. 7 Coopetition Strategies of Small and Medium-Sized Enterprises: An Integrative Framework 157
  14. Section 2: The Dark-Sides of Coopetition
  15. 8 Inspecting the Diminishing-Returns Effect Between Coopetition and Firm Performance 179
  16. 9 The Dark Side of Coopetition and Its Implications for Interfirm Coopetitive Relationships 193
  17. 10 Navigating the AI Frontier in Coopetition: Suggestions on Conceptual Grid, Opportunities, and Tensions 213
  18. Section 3: Theoretical and Methodological Aspects of Coopetition
  19. 11 Coopetition: Lessons from The Hunger Games Stories 239
  20. 12 How the Resource-Based View Can Explain Coopetition 251
  21. 13 Challenges and Remedies for Exploring Coopetition Strategies in Empirical Research 261
  22. 14 Coopetition: A Meta-Theoretical Lens and a Research Program 271
  23. 15 Some Comments on the COOP Scale for Measuring the Coopetition Construct 281
  24. Section 4: Coopetition Activities in Different Regions
  25. 16 Coopetition in the Afrocentric Context 297
  26. 17 Coopetition and Territory 311
  27. 18 Coopetitive Dynamics and Innovation in Services: Introduction to Drivers and Outcomes in the Insurance Sector 323
  28. 19 Implementing Coopetition Within Small Firms in Emerging Economies 349
  29. Section 5: International Forms of Coopetition
  30. 20 Detecting Coopetition Within the “Grab-and-Go” Strategy in International Alliances 369
  31. 21 A Paradoxical Model of Coopetition for Fast Internationalizing Smaller Technology-Focused Firms 387
  32. List of Figures 421
  33. List of Tables 423
  34. About the Editor 425
  35. Index 427
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Heruntergeladen am 27.12.2025 von https://www.degruyterbrill.com/document/doi/10.1515/9783111288987-020/html
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