De Gruyter Handbook of Coopetition

While plenty of research has been undertaken on coopetition – the practice of organisations (of different sizes) collaborating with their competitors in informal and/or formal capacities – the wider business community is still learning about how and why companies join forces with their competitors, as well as the benefits and drawbacks of these strategies.

The De Gruyter Handbook of Coopetition is designed to showcase some novel studies about the ways that coopetition activities are managed by businesses (using a variety of contexts and research methods), the advantages of these strategies, and insights about what can go wrong when competing firms collaborate with one another. The contributors address certain under-researched issues, such as how coopetition operates in internationally oriented arenas (e.g., for exporters), the dark-side of coopetition strategies, measuring the coopetition construct in empirical research, methodological factors for investigating coopetition activities, and much more.

This handbook will benefit academics, postgraduate researchers, students, and practitioners that are interested in the interplay between cooperation and competition.

• Explores the theme of co-opetition from various perspectives, including theoretical, methodological, historical, and temporal, which enhances its depth and applicability.
• Covers all of the essential topics related to co-opetition.

James M. Crick is Associate Professor of Marketing and Entrepreneurship at the University of Leicester (United Kingdom) and an Adjunct Professor of Entrepreneurial Marketing at the University of Ottawa (Canada). His research interests are positioned at the marketing/entrepreneurship interface (or entrepreneurial marketing), covering topics such as internationalization activities, collaborative strategies (e.g., coopetition), strategic orientations, and dynamic and evolving business models. His research has been published in leading journals, such as Industrial Marketing Management, the International Small Business Journal, the Journal of International Marketing, the Journal of Business Research, the International Marketing Review, the International Journal of Entrepreneurial Behavior & Research, and Entrepreneurship & Regional Development. In addition to his editorial board duties, he is Associate Editor of the Journal of Strategic Marketing.