2 Position, Genre, and Social Innovation: The Creative Next Step
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Arne H. Krumsvik
Abstract
This chapter examines the dynamic terrain of media innovation, extending its scope beyond the customary concentration on technological evolution. Eight types of innovation are presented, but in this chapter, we take a closer look at three. They include (1) position innovation, (2) genre innovation, and (3) social innovation. Position innovation refers to alterations in the contextual presentation of media products or services, encapsulating identity management through diverse communication strategies to resonate with emerging audiences. Genre innovation is evident through the fusion of disparate genre elements, the introduction of novel stylistic or thematic facets, or the reinterpretation of conventional components. Social innovation employs media and communication tools for societal objectives, targeting pressing needs, and striving for profound systemic transformations. At the intersection of position, genre, and social innovation, the creative next step would be to capitalize on these dimensions to develop groundbreaking methods or solutions that confront and address societal issues.
Abstract
This chapter examines the dynamic terrain of media innovation, extending its scope beyond the customary concentration on technological evolution. Eight types of innovation are presented, but in this chapter, we take a closer look at three. They include (1) position innovation, (2) genre innovation, and (3) social innovation. Position innovation refers to alterations in the contextual presentation of media products or services, encapsulating identity management through diverse communication strategies to resonate with emerging audiences. Genre innovation is evident through the fusion of disparate genre elements, the introduction of novel stylistic or thematic facets, or the reinterpretation of conventional components. Social innovation employs media and communication tools for societal objectives, targeting pressing needs, and striving for profound systemic transformations. At the intersection of position, genre, and social innovation, the creative next step would be to capitalize on these dimensions to develop groundbreaking methods or solutions that confront and address societal issues.
Kapitel in diesem Buch
- Frontmatter I
- Contents V
- List of Contributors IX
- Introduction XVII
- Acknowledgements XXI
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I Digital Transformation in the Workplace
- 1 Innovation: Five Key Strategies to Business Transformation 1
- 2 Position, Genre, and Social Innovation: The Creative Next Step 19
- 3 Data Analytics: Making Organizations Smarter 29
- 4 Artificial Intelligence and the Transformation of the Working Sphere 47
- 5 Metaverse: Business Design and Applications 69
- 6 Remote Working from Home: The Adaptive Organization 81
- 7 The Platformization of Media Information and Entertainment 95
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II Technology Trends and Forecasts
- 8 Smart Cities: The Creative Next Step 121
- 9 Web3: Exploring Technologies, Challenges, and Innovative Applications in the Media and Creative Industries 135
- 10 The Internet of Things 153
- 11 Human-Computer Interaction 169
- 12 OTT Video Streaming: Redefining the Future of Television 183
- 13 Innovation in Public Service Media Organizations 201
- 14 Metaverse: Technology Design Principles and Future Forecasts 217
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III Digital Lifestyle: Social and Business Perspectives
- 15 The Power of Social Media: Shaping the Public Conversation 239
- 16 Cyberbullying and the Power of Social Media 253
- 17 Cybercrime and Organizational Adoption of Cyber Incident Response Planning 271
- 18 Transmedia Storytelling and Innovation 289
- 19 A Critical Analysis of the Current Position of the Brazilian Supreme Court on the Right to Be Forgotten 307
- 20 Playbour in Web3: Cryptogames and Playing to Earn 321
- List of Figures 335
- List of Tables 337
- About the Editor 339
- Index 341
Kapitel in diesem Buch
- Frontmatter I
- Contents V
- List of Contributors IX
- Introduction XVII
- Acknowledgements XXI
-
I Digital Transformation in the Workplace
- 1 Innovation: Five Key Strategies to Business Transformation 1
- 2 Position, Genre, and Social Innovation: The Creative Next Step 19
- 3 Data Analytics: Making Organizations Smarter 29
- 4 Artificial Intelligence and the Transformation of the Working Sphere 47
- 5 Metaverse: Business Design and Applications 69
- 6 Remote Working from Home: The Adaptive Organization 81
- 7 The Platformization of Media Information and Entertainment 95
-
II Technology Trends and Forecasts
- 8 Smart Cities: The Creative Next Step 121
- 9 Web3: Exploring Technologies, Challenges, and Innovative Applications in the Media and Creative Industries 135
- 10 The Internet of Things 153
- 11 Human-Computer Interaction 169
- 12 OTT Video Streaming: Redefining the Future of Television 183
- 13 Innovation in Public Service Media Organizations 201
- 14 Metaverse: Technology Design Principles and Future Forecasts 217
-
III Digital Lifestyle: Social and Business Perspectives
- 15 The Power of Social Media: Shaping the Public Conversation 239
- 16 Cyberbullying and the Power of Social Media 253
- 17 Cybercrime and Organizational Adoption of Cyber Incident Response Planning 271
- 18 Transmedia Storytelling and Innovation 289
- 19 A Critical Analysis of the Current Position of the Brazilian Supreme Court on the Right to Be Forgotten 307
- 20 Playbour in Web3: Cryptogames and Playing to Earn 321
- List of Figures 335
- List of Tables 337
- About the Editor 339
- Index 341
