9 Web3: Exploring Technologies, Challenges, and Innovative Applications in the Media and Creative Industries
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Ulrike Rohn
Abstract
In this chapter, I present and discuss Web3 as a technology enabling new forms of decentralized governance and operation on the Internet. I first provide a brief history of the evolution of the World Wide Web from Web1.0 to Web3, and then provide examples of Web3 technologies and existing use cases. This chapter also considers some of the key changes that Web3 brings along and the positive possibilities in industries and societies these will present. This chapter further considers some of the challenges and issues that must be addressed for Web3 to realize its full potential and to have a positive impact. I introduce a range of innovative Web3 applications within the media and creative industries. These innovations target contemporary industryspecific issues characterized by a lack of transparency and power imbalances. I focus on the music industry, the film and series industry, as well as on the social media creator industry. Lastly, this chapter points to the challenge of system-wide adoption of Web3 technologies and the importance of interdisciplinary research.
Abstract
In this chapter, I present and discuss Web3 as a technology enabling new forms of decentralized governance and operation on the Internet. I first provide a brief history of the evolution of the World Wide Web from Web1.0 to Web3, and then provide examples of Web3 technologies and existing use cases. This chapter also considers some of the key changes that Web3 brings along and the positive possibilities in industries and societies these will present. This chapter further considers some of the challenges and issues that must be addressed for Web3 to realize its full potential and to have a positive impact. I introduce a range of innovative Web3 applications within the media and creative industries. These innovations target contemporary industryspecific issues characterized by a lack of transparency and power imbalances. I focus on the music industry, the film and series industry, as well as on the social media creator industry. Lastly, this chapter points to the challenge of system-wide adoption of Web3 technologies and the importance of interdisciplinary research.
Chapters in this book
- Frontmatter I
- Contents V
- List of Contributors IX
- Introduction XVII
- Acknowledgements XXI
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I Digital Transformation in the Workplace
- 1 Innovation: Five Key Strategies to Business Transformation 1
- 2 Position, Genre, and Social Innovation: The Creative Next Step 19
- 3 Data Analytics: Making Organizations Smarter 29
- 4 Artificial Intelligence and the Transformation of the Working Sphere 47
- 5 Metaverse: Business Design and Applications 69
- 6 Remote Working from Home: The Adaptive Organization 81
- 7 The Platformization of Media Information and Entertainment 95
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II Technology Trends and Forecasts
- 8 Smart Cities: The Creative Next Step 121
- 9 Web3: Exploring Technologies, Challenges, and Innovative Applications in the Media and Creative Industries 135
- 10 The Internet of Things 153
- 11 Human-Computer Interaction 169
- 12 OTT Video Streaming: Redefining the Future of Television 183
- 13 Innovation in Public Service Media Organizations 201
- 14 Metaverse: Technology Design Principles and Future Forecasts 217
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III Digital Lifestyle: Social and Business Perspectives
- 15 The Power of Social Media: Shaping the Public Conversation 239
- 16 Cyberbullying and the Power of Social Media 253
- 17 Cybercrime and Organizational Adoption of Cyber Incident Response Planning 271
- 18 Transmedia Storytelling and Innovation 289
- 19 A Critical Analysis of the Current Position of the Brazilian Supreme Court on the Right to Be Forgotten 307
- 20 Playbour in Web3: Cryptogames and Playing to Earn 321
- List of Figures 335
- List of Tables 337
- About the Editor 339
- Index 341
Chapters in this book
- Frontmatter I
- Contents V
- List of Contributors IX
- Introduction XVII
- Acknowledgements XXI
-
I Digital Transformation in the Workplace
- 1 Innovation: Five Key Strategies to Business Transformation 1
- 2 Position, Genre, and Social Innovation: The Creative Next Step 19
- 3 Data Analytics: Making Organizations Smarter 29
- 4 Artificial Intelligence and the Transformation of the Working Sphere 47
- 5 Metaverse: Business Design and Applications 69
- 6 Remote Working from Home: The Adaptive Organization 81
- 7 The Platformization of Media Information and Entertainment 95
-
II Technology Trends and Forecasts
- 8 Smart Cities: The Creative Next Step 121
- 9 Web3: Exploring Technologies, Challenges, and Innovative Applications in the Media and Creative Industries 135
- 10 The Internet of Things 153
- 11 Human-Computer Interaction 169
- 12 OTT Video Streaming: Redefining the Future of Television 183
- 13 Innovation in Public Service Media Organizations 201
- 14 Metaverse: Technology Design Principles and Future Forecasts 217
-
III Digital Lifestyle: Social and Business Perspectives
- 15 The Power of Social Media: Shaping the Public Conversation 239
- 16 Cyberbullying and the Power of Social Media 253
- 17 Cybercrime and Organizational Adoption of Cyber Incident Response Planning 271
- 18 Transmedia Storytelling and Innovation 289
- 19 A Critical Analysis of the Current Position of the Brazilian Supreme Court on the Right to Be Forgotten 307
- 20 Playbour in Web3: Cryptogames and Playing to Earn 321
- List of Figures 335
- List of Tables 337
- About the Editor 339
- Index 341
