21. Getting “liked”
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Carmen Maíz-Arévalo
Abstract
This chapter explores the complex notion of “getting liked” in computer- mediated communication. More specifically, it delves into the most widespread techniques, strategies and multimodal features which social media users apply to build up their positive face as well as defend and maintain their self-designed online identities. It also aims to identify research which recognises how users ratify, challenge, discuss or reject such online presentations and how other users respond to these reactions. To do so, this chapter focuses on the interplay of four main macro-strategies: self-presentation (also known as self-disclosure), social expressivity, implicitness and humour.
Abstract
This chapter explores the complex notion of “getting liked” in computer- mediated communication. More specifically, it delves into the most widespread techniques, strategies and multimodal features which social media users apply to build up their positive face as well as defend and maintain their self-designed online identities. It also aims to identify research which recognises how users ratify, challenge, discuss or reject such online presentations and how other users respond to these reactions. To do so, this chapter focuses on the interplay of four main macro-strategies: self-presentation (also known as self-disclosure), social expressivity, implicitness and humour.
Kapitel in diesem Buch
- Frontmatter i
- Table of contents xi
- 1. Log in: Introducing the pragmatics of social media 1
- 2. Participation as user involvement 31
- 3. Participation as audience design 61
- 4. Publicness and privateness 83
- 5. Message boards 125
- 6. Blogs 151
- 7. YouTube 173
- 8. Twitter 201
- 9. Social Network Sites/Facebook 225
- 10. Discourse and organization 245
- 11. Discourse and topic 275
- 12. Discourse and cohesion 317
- 13. Discourse and cognition 345
- 14. Discourse and ideology 381
- 15. Facework and identity 407
- 16. Evaluation 435
- 17. Politeness and impoliteness 459
- 18. Flaming and trolling 493
- 19. Narration 523
- 20. Fandom 545
- 21. Getting “liked” 575
- 22. Conflictual and consensual disagreement 607
- 23. Compliments and compliment responses 633
- 24. Requesting and advice-giving 661
- About the authors 691
- Name index 699
- Subject index 721
- Preface to the handbook series v
- Acknowledgements ix
Kapitel in diesem Buch
- Frontmatter i
- Table of contents xi
- 1. Log in: Introducing the pragmatics of social media 1
- 2. Participation as user involvement 31
- 3. Participation as audience design 61
- 4. Publicness and privateness 83
- 5. Message boards 125
- 6. Blogs 151
- 7. YouTube 173
- 8. Twitter 201
- 9. Social Network Sites/Facebook 225
- 10. Discourse and organization 245
- 11. Discourse and topic 275
- 12. Discourse and cohesion 317
- 13. Discourse and cognition 345
- 14. Discourse and ideology 381
- 15. Facework and identity 407
- 16. Evaluation 435
- 17. Politeness and impoliteness 459
- 18. Flaming and trolling 493
- 19. Narration 523
- 20. Fandom 545
- 21. Getting “liked” 575
- 22. Conflictual and consensual disagreement 607
- 23. Compliments and compliment responses 633
- 24. Requesting and advice-giving 661
- About the authors 691
- Name index 699
- Subject index 721
- Preface to the handbook series v
- Acknowledgements ix
