16. Evaluation
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Michele Zappavigna
Abstract
This chapter explores linguistic research into evaluation in social media texts. After a survey of some of the dominant linguistic theories of stance and evaluation, introducing the Appraisal Framework as a model that has been used across a range of social media discourses, it explores work on evaluation in social tagging, focusing on the evaluation functions of hashtags. The chapter concludes by considering how values are negotiated in social media texts and how alignments are forged through ambient affiliation.
Abstract
This chapter explores linguistic research into evaluation in social media texts. After a survey of some of the dominant linguistic theories of stance and evaluation, introducing the Appraisal Framework as a model that has been used across a range of social media discourses, it explores work on evaluation in social tagging, focusing on the evaluation functions of hashtags. The chapter concludes by considering how values are negotiated in social media texts and how alignments are forged through ambient affiliation.
Kapitel in diesem Buch
- Frontmatter i
- Table of contents xi
- 1. Log in: Introducing the pragmatics of social media 1
- 2. Participation as user involvement 31
- 3. Participation as audience design 61
- 4. Publicness and privateness 83
- 5. Message boards 125
- 6. Blogs 151
- 7. YouTube 173
- 8. Twitter 201
- 9. Social Network Sites/Facebook 225
- 10. Discourse and organization 245
- 11. Discourse and topic 275
- 12. Discourse and cohesion 317
- 13. Discourse and cognition 345
- 14. Discourse and ideology 381
- 15. Facework and identity 407
- 16. Evaluation 435
- 17. Politeness and impoliteness 459
- 18. Flaming and trolling 493
- 19. Narration 523
- 20. Fandom 545
- 21. Getting “liked” 575
- 22. Conflictual and consensual disagreement 607
- 23. Compliments and compliment responses 633
- 24. Requesting and advice-giving 661
- About the authors 691
- Name index 699
- Subject index 721
- Preface to the handbook series v
- Acknowledgements ix
Kapitel in diesem Buch
- Frontmatter i
- Table of contents xi
- 1. Log in: Introducing the pragmatics of social media 1
- 2. Participation as user involvement 31
- 3. Participation as audience design 61
- 4. Publicness and privateness 83
- 5. Message boards 125
- 6. Blogs 151
- 7. YouTube 173
- 8. Twitter 201
- 9. Social Network Sites/Facebook 225
- 10. Discourse and organization 245
- 11. Discourse and topic 275
- 12. Discourse and cohesion 317
- 13. Discourse and cognition 345
- 14. Discourse and ideology 381
- 15. Facework and identity 407
- 16. Evaluation 435
- 17. Politeness and impoliteness 459
- 18. Flaming and trolling 493
- 19. Narration 523
- 20. Fandom 545
- 21. Getting “liked” 575
- 22. Conflictual and consensual disagreement 607
- 23. Compliments and compliment responses 633
- 24. Requesting and advice-giving 661
- About the authors 691
- Name index 699
- Subject index 721
- Preface to the handbook series v
- Acknowledgements ix
