Issues of quality in screen translation: Problems and solutions
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Delia Chiaro
Abstract
Scholarly debate in screen translation (ST) regarding quality issues often hinges on the complexity of specifying quality standards for such a heterogeneous market in terms of typology of translation (i.e. dubbing, subtitling, voice-over etc.) and the wide range of credence attributes which might contribute to the creation of quality standards for these products. Moreover, the situation is further complicated by the issue of “Quality according to whom?”: operators; service providers; end users, or all three? However complicated these problems may seem, this paper attempts to look for answers. Total Quality Management (TQM) and attribute-based approaches already widely used to measure customer satisfaction in media studies will be put forward as tentative instruments to determine quality in ST.
Abstract
Scholarly debate in screen translation (ST) regarding quality issues often hinges on the complexity of specifying quality standards for such a heterogeneous market in terms of typology of translation (i.e. dubbing, subtitling, voice-over etc.) and the wide range of credence attributes which might contribute to the creation of quality standards for these products. Moreover, the situation is further complicated by the issue of “Quality according to whom?”: operators; service providers; end users, or all three? However complicated these problems may seem, this paper attempts to look for answers. Total Quality Management (TQM) and attribute-based approaches already widely used to measure customer satisfaction in media studies will be put forward as tentative instruments to determine quality in ST.
Kapitel in diesem Buch
- Prelim pages i
- Table of contents v
- Preface vii
- Introduction: Audiovisual translation comes of age 1
- Recent developments and challenges in audiovisual translation research 11
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Part 1. Electronic databases and corpora
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ICT approaches
- Forlixt 1 – The Forlì Corpus of Screen Translation: Exploring macrostructures 37
- Forlixt 1 – The Forlì Corpus of Screen Translation: Exploring microstructures 51
- New tools for translators: INTCA, an electronic dictionary of interjections 63
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Linguistic approaches
- Spoken language in film dubbing: Target language norms, interference and translational routines 79
- High felicity: A speech act approach to quality assessment in subtitling 101
- Inserts in modern script-writing and their translation into Spanish 117
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Part 2. Perception and quality
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Empirical approaches
- The perception of dubbese: An Italian study 135
- Acceptance of the norm or suspension of disbelief? The case of formulaic language in dubbese 149
- Measuring the perception of the screen translation of Un Posto al Sole : A cross-cultural study 165
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Cultural and psycholinguistic approaches
- Taming teen-language: The adaptation of Buffyspeak into Italian 183
- From darkness to light in subtitling 197
- Subtitles and line-breaks: Towards improved readability 211
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Socio-economic approaches
- The localization of promotional discourse on the internet 227
- Issues of quality in screen translation: Problems and solutions 241
- References 257
- Filmography 285
- Index 289
Kapitel in diesem Buch
- Prelim pages i
- Table of contents v
- Preface vii
- Introduction: Audiovisual translation comes of age 1
- Recent developments and challenges in audiovisual translation research 11
-
Part 1. Electronic databases and corpora
-
ICT approaches
- Forlixt 1 – The Forlì Corpus of Screen Translation: Exploring macrostructures 37
- Forlixt 1 – The Forlì Corpus of Screen Translation: Exploring microstructures 51
- New tools for translators: INTCA, an electronic dictionary of interjections 63
-
Linguistic approaches
- Spoken language in film dubbing: Target language norms, interference and translational routines 79
- High felicity: A speech act approach to quality assessment in subtitling 101
- Inserts in modern script-writing and their translation into Spanish 117
-
Part 2. Perception and quality
-
Empirical approaches
- The perception of dubbese: An Italian study 135
- Acceptance of the norm or suspension of disbelief? The case of formulaic language in dubbese 149
- Measuring the perception of the screen translation of Un Posto al Sole : A cross-cultural study 165
-
Cultural and psycholinguistic approaches
- Taming teen-language: The adaptation of Buffyspeak into Italian 183
- From darkness to light in subtitling 197
- Subtitles and line-breaks: Towards improved readability 211
-
Socio-economic approaches
- The localization of promotional discourse on the internet 227
- Issues of quality in screen translation: Problems and solutions 241
- References 257
- Filmography 285
- Index 289
