6 Exploring Individual Investor Intentions Towards Socially Responsible Investment
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Abstract
The aim of the study is to investigate the indirect impact of perceived risk, perceived return, trust, and morality through the mediating variable attitude towards intentions of Indian stock market investors. A sample from 213 Indian investors from the different districts of Haryana was collected to depict their responses utilizing a questionnaire with a five-point Likert scale. To do the analysis, the data were evaluated using Smart PLS v3.2. The Indian government’s Ministry of Corporate Affairs (MCA) published the National Guidelines on Responsible Business Conduct (NGRBC). In NGRBC, Sustainable Development Goals (SDGs) were projected. Investors need to understand the good and negative results from their investments and related activities; endeavour to influence such outcomes in relation to the SDGs. The outcomes of the study indicate that the model depicts mediation of attitude between trust, perceived risk, perceived return, and morality towards intentions of individual investors who are currently holding accounts in the stock market.
Abstract
The aim of the study is to investigate the indirect impact of perceived risk, perceived return, trust, and morality through the mediating variable attitude towards intentions of Indian stock market investors. A sample from 213 Indian investors from the different districts of Haryana was collected to depict their responses utilizing a questionnaire with a five-point Likert scale. To do the analysis, the data were evaluated using Smart PLS v3.2. The Indian government’s Ministry of Corporate Affairs (MCA) published the National Guidelines on Responsible Business Conduct (NGRBC). In NGRBC, Sustainable Development Goals (SDGs) were projected. Investors need to understand the good and negative results from their investments and related activities; endeavour to influence such outcomes in relation to the SDGs. The outcomes of the study indicate that the model depicts mediation of attitude between trust, perceived risk, perceived return, and morality towards intentions of individual investors who are currently holding accounts in the stock market.
Kapitel in diesem Buch
- Frontmatter I
- Preface V
- Contents VII
- Introduction IX
- 1 Enhancing SMEs’ Sustainability Through Innovative Practices 1
- 2 The Approach of SMEs Towards Green Management Practices 17
- 3 Factors Influencing Financial Backers’ Exit Decisions from a New Venture 33
- 4 Technological Advancement in Industrial Revolution 4.0 for Sustainable Development of India: Understanding Linkages in Theory and Practice 57
- 5 Impact of Macroeconomic Determinants and Corporate Attributes on Firms’ Financial Success in India 73
- 6 Exploring Individual Investor Intentions Towards Socially Responsible Investment 95
- 7 Ownership Structures and Performance of SMEs: An Empirical Analysis 119
- 8 Short-Run Pricing Performance of Selected Indian IPOs During COVID-19 for Alternative Investment Avenue 141
- 9 Emerging Green: Exploring Strategic Factors for SMEs’ Adoption of Green Technology and Innovation in India 165
- 10 Impact of Sustainability and Green Finance on SMEs to Promote Green Growth 187
- 11 Progress Intention and Sales Revenue Growth in Micro, Small and Medium Enterprises (SMEs) 199
- 12 Green Management Practices by Small and Medium Enterprises 211
- 13 An Analysis of MSMEs’ Contributions to the Promotion of SDGs in India 227
- 14 Impact of Innovation and Its Role in Small Medium Enterprises’ Sustainability 247
- 15 Effect of Government Policies on SME Innovation and Entrepreneurship 267
- 16 A Study on Various Aspects of SMEs’ Orientation for Corporate Social Responsibility 285
- 17 SME and Environmental Sustenance: Digital Marketing in SMEs via Data- Driven Strategies 315
- List of Contributors 333
- About the Editors 339
- List of Tables 341
- List of Figures 343
- Index 345
Kapitel in diesem Buch
- Frontmatter I
- Preface V
- Contents VII
- Introduction IX
- 1 Enhancing SMEs’ Sustainability Through Innovative Practices 1
- 2 The Approach of SMEs Towards Green Management Practices 17
- 3 Factors Influencing Financial Backers’ Exit Decisions from a New Venture 33
- 4 Technological Advancement in Industrial Revolution 4.0 for Sustainable Development of India: Understanding Linkages in Theory and Practice 57
- 5 Impact of Macroeconomic Determinants and Corporate Attributes on Firms’ Financial Success in India 73
- 6 Exploring Individual Investor Intentions Towards Socially Responsible Investment 95
- 7 Ownership Structures and Performance of SMEs: An Empirical Analysis 119
- 8 Short-Run Pricing Performance of Selected Indian IPOs During COVID-19 for Alternative Investment Avenue 141
- 9 Emerging Green: Exploring Strategic Factors for SMEs’ Adoption of Green Technology and Innovation in India 165
- 10 Impact of Sustainability and Green Finance on SMEs to Promote Green Growth 187
- 11 Progress Intention and Sales Revenue Growth in Micro, Small and Medium Enterprises (SMEs) 199
- 12 Green Management Practices by Small and Medium Enterprises 211
- 13 An Analysis of MSMEs’ Contributions to the Promotion of SDGs in India 227
- 14 Impact of Innovation and Its Role in Small Medium Enterprises’ Sustainability 247
- 15 Effect of Government Policies on SME Innovation and Entrepreneurship 267
- 16 A Study on Various Aspects of SMEs’ Orientation for Corporate Social Responsibility 285
- 17 SME and Environmental Sustenance: Digital Marketing in SMEs via Data- Driven Strategies 315
- List of Contributors 333
- About the Editors 339
- List of Tables 341
- List of Figures 343
- Index 345
