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18. Flaming and trolling

  • Claire Hardaker
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Pragmatics of Social Media
This chapter is in the book Pragmatics of Social Media

Abstract

In the last two decades, pragmatic explorations of flaming and trolling in computer-mediated communication have gained momentum. However, although there is little doubt that “attacks, assaults and contemptuous remarks” (Jucker and Taavitsainen 2000: 73) have always been commonplace, some researchers (cf. Moor, Heuvelman and Verleur 2010; Nitin, Bansal and Kanzashi 2011) have recently argued that certain types of conflict, such as flaming and trolling are particularly native to social media. To this end, this chapter aims to provide new insights into current pragmatic research into flaming and trolling, including how these terms are defined and deployed, case studies that illuminate how these behaviors are accounted for by existing literature, and the current challenges that face these fields and their development into the future.

Abstract

In the last two decades, pragmatic explorations of flaming and trolling in computer-mediated communication have gained momentum. However, although there is little doubt that “attacks, assaults and contemptuous remarks” (Jucker and Taavitsainen 2000: 73) have always been commonplace, some researchers (cf. Moor, Heuvelman and Verleur 2010; Nitin, Bansal and Kanzashi 2011) have recently argued that certain types of conflict, such as flaming and trolling are particularly native to social media. To this end, this chapter aims to provide new insights into current pragmatic research into flaming and trolling, including how these terms are defined and deployed, case studies that illuminate how these behaviors are accounted for by existing literature, and the current challenges that face these fields and their development into the future.

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