12. Discourse and cohesion
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Christoph Schubert
Abstract
This paper investigates the occurrence of cohesion in the non-linear genre of social media platforms, taking into account both grammatical and lexical ties at the intra-, inter-, and extranodal levels. In addition to verbal cohesion, the focus is on the functions of software-dependent nonverbal signs such as response buttons and navigation tools, which often provide global orientation and contextualization cues. The platforms under scrutiny are the media-sharing service YouTube, the social network site Facebook, the microblogging service Twitter as well as personal weblogs. The cohesive ties on these websites are examined with regard to types of cross-modal relations, degrees of author control, and structural composition. By contextualizing such ties in their social circumstances of interpersonal networking, it is shown that hypercohesion in social media is the result of textual collaboration between users in the form of mutually relevant posts, entries, and comments.
Abstract
This paper investigates the occurrence of cohesion in the non-linear genre of social media platforms, taking into account both grammatical and lexical ties at the intra-, inter-, and extranodal levels. In addition to verbal cohesion, the focus is on the functions of software-dependent nonverbal signs such as response buttons and navigation tools, which often provide global orientation and contextualization cues. The platforms under scrutiny are the media-sharing service YouTube, the social network site Facebook, the microblogging service Twitter as well as personal weblogs. The cohesive ties on these websites are examined with regard to types of cross-modal relations, degrees of author control, and structural composition. By contextualizing such ties in their social circumstances of interpersonal networking, it is shown that hypercohesion in social media is the result of textual collaboration between users in the form of mutually relevant posts, entries, and comments.
Chapters in this book
- Frontmatter i
- Table of contents xi
- 1. Log in: Introducing the pragmatics of social media 1
- 2. Participation as user involvement 31
- 3. Participation as audience design 61
- 4. Publicness and privateness 83
- 5. Message boards 125
- 6. Blogs 151
- 7. YouTube 173
- 8. Twitter 201
- 9. Social Network Sites/Facebook 225
- 10. Discourse and organization 245
- 11. Discourse and topic 275
- 12. Discourse and cohesion 317
- 13. Discourse and cognition 345
- 14. Discourse and ideology 381
- 15. Facework and identity 407
- 16. Evaluation 435
- 17. Politeness and impoliteness 459
- 18. Flaming and trolling 493
- 19. Narration 523
- 20. Fandom 545
- 21. Getting “liked” 575
- 22. Conflictual and consensual disagreement 607
- 23. Compliments and compliment responses 633
- 24. Requesting and advice-giving 661
- About the authors 691
- Name index 699
- Subject index 721
- Preface to the handbook series v
- Acknowledgements ix
Chapters in this book
- Frontmatter i
- Table of contents xi
- 1. Log in: Introducing the pragmatics of social media 1
- 2. Participation as user involvement 31
- 3. Participation as audience design 61
- 4. Publicness and privateness 83
- 5. Message boards 125
- 6. Blogs 151
- 7. YouTube 173
- 8. Twitter 201
- 9. Social Network Sites/Facebook 225
- 10. Discourse and organization 245
- 11. Discourse and topic 275
- 12. Discourse and cohesion 317
- 13. Discourse and cognition 345
- 14. Discourse and ideology 381
- 15. Facework and identity 407
- 16. Evaluation 435
- 17. Politeness and impoliteness 459
- 18. Flaming and trolling 493
- 19. Narration 523
- 20. Fandom 545
- 21. Getting “liked” 575
- 22. Conflictual and consensual disagreement 607
- 23. Compliments and compliment responses 633
- 24. Requesting and advice-giving 661
- About the authors 691
- Name index 699
- Subject index 721
- Preface to the handbook series v
- Acknowledgements ix
