19. Experience and cultural learning in global business contexts
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Anne-Marie Søderberg
Abstract
Globalization with increased mobility of the workforce and more frequent use of information and communication technologies means still more people must develop a deeper understanding of Cultural Others, a higher degree of cultural self-awareness and an ability to bridge across multiple cultural divides. This chapter discusses a number of issues in relation to cultural learning processes in global business contexts: various concepts of learning, different approaches to cross-cultural competence training of future global leaders, and various learning contexts in management education and training. Learners in today’s global business (school) world are more culturally diverse, and the potential of the increasing number of bi-cultural and bi-lingual students and managers as boundary-spanners must be considered. Recent empirical studies of face-to-face and virtual global collaboration show that cross-cultural encounters may not only trigger existing values and cognitive patterns, but also create motivation to find new ways to cope with challenging situations. Through storytelling the actors involved may create a deeper understanding of the specific socio-cultural context, but a teacher or coach is needed to facilitate a learning process that transforms emotionally laden experiences into learning through conceptualization, active experimentation and reflective observation.
Abstract
Globalization with increased mobility of the workforce and more frequent use of information and communication technologies means still more people must develop a deeper understanding of Cultural Others, a higher degree of cultural self-awareness and an ability to bridge across multiple cultural divides. This chapter discusses a number of issues in relation to cultural learning processes in global business contexts: various concepts of learning, different approaches to cross-cultural competence training of future global leaders, and various learning contexts in management education and training. Learners in today’s global business (school) world are more culturally diverse, and the potential of the increasing number of bi-cultural and bi-lingual students and managers as boundary-spanners must be considered. Recent empirical studies of face-to-face and virtual global collaboration show that cross-cultural encounters may not only trigger existing values and cognitive patterns, but also create motivation to find new ways to cope with challenging situations. Through storytelling the actors involved may create a deeper understanding of the specific socio-cultural context, but a teacher or coach is needed to facilitate a learning process that transforms emotionally laden experiences into learning through conceptualization, active experimentation and reflective observation.
Kapitel in diesem Buch
- Frontmatter i
- Preface to Handbooks of Communication Science series v
- Contents ix
- 1. Cultures, communication, and contexts of intercultural communication 1
-
Part I. History, perspectives and theories
- 2. Murky waters: Histories of intercultural communication research 19
- 3. Theoretical perspectives on communication and cultures 45
- 4. Non-Western theories of communication: Indigenous ideas and insights 67
- 5. Issues in intercultural communication: A semantic network analysis 99
- 6. Cultural communication: Advancing understanding in a multi-cultural world 119
-
Part II. Cross cultural comparison
- 7. Multifaceted identity approaches and cross-cultural communication styles: Selective overview and future directions 141
- 8. Verbal communication across cultures 179
- 9. Interpersonal communication and relationships across cultures 199
- 10. Emotion display and expression 219
- 11. A cultured look at nonverbal cues 239
- 12. What’s past is prologue: Lessons from conflict, communication, and culture research from half a century ago 261
- 13. Aging and communication across cultures 289
- 14. Culture-centered communication and social change: Listening and participation to transform communication inequalities 309
-
Part III. Intercultural encounter
- 15. Ethnocentrism and intercultural communication 331
- 16. Issues in the conceptualization of intercultural communication competence 349
- 17. Intergroup communication 369
- 18. Interethnic communication: An interdisciplinary overview 389
- 19. Experience and cultural learning in global business contexts 415
- 20. Cross-cultural adaptation: An identity approach 437
- 21. Intercultural friendship and communication 457
- 22. Exploring intercultural communication problems in health care with a communication accommodation competence approach 481
-
Part IV. Interactions and exchange between cultures
- 23. Cross-border mediated messages 503
- 24. Stereotyping and Communication 529
- 25. Translation as intercultural communication: Survey and analysis 563
- 26. Consuming nations − Brand nationality in the global marketplace: A Review 581
- 27. Intercultural communication in the world of business 597
- 28. Intercultural new media studies: Still the next frontier in intercultural communication 617
- Biographical notes 637
- Index 649
Kapitel in diesem Buch
- Frontmatter i
- Preface to Handbooks of Communication Science series v
- Contents ix
- 1. Cultures, communication, and contexts of intercultural communication 1
-
Part I. History, perspectives and theories
- 2. Murky waters: Histories of intercultural communication research 19
- 3. Theoretical perspectives on communication and cultures 45
- 4. Non-Western theories of communication: Indigenous ideas and insights 67
- 5. Issues in intercultural communication: A semantic network analysis 99
- 6. Cultural communication: Advancing understanding in a multi-cultural world 119
-
Part II. Cross cultural comparison
- 7. Multifaceted identity approaches and cross-cultural communication styles: Selective overview and future directions 141
- 8. Verbal communication across cultures 179
- 9. Interpersonal communication and relationships across cultures 199
- 10. Emotion display and expression 219
- 11. A cultured look at nonverbal cues 239
- 12. What’s past is prologue: Lessons from conflict, communication, and culture research from half a century ago 261
- 13. Aging and communication across cultures 289
- 14. Culture-centered communication and social change: Listening and participation to transform communication inequalities 309
-
Part III. Intercultural encounter
- 15. Ethnocentrism and intercultural communication 331
- 16. Issues in the conceptualization of intercultural communication competence 349
- 17. Intergroup communication 369
- 18. Interethnic communication: An interdisciplinary overview 389
- 19. Experience and cultural learning in global business contexts 415
- 20. Cross-cultural adaptation: An identity approach 437
- 21. Intercultural friendship and communication 457
- 22. Exploring intercultural communication problems in health care with a communication accommodation competence approach 481
-
Part IV. Interactions and exchange between cultures
- 23. Cross-border mediated messages 503
- 24. Stereotyping and Communication 529
- 25. Translation as intercultural communication: Survey and analysis 563
- 26. Consuming nations − Brand nationality in the global marketplace: A Review 581
- 27. Intercultural communication in the world of business 597
- 28. Intercultural new media studies: Still the next frontier in intercultural communication 617
- Biographical notes 637
- Index 649