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6. Cultural communication: Advancing understanding in a multi-cultural world

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Intercultural Communication
Ein Kapitel aus dem Buch Intercultural Communication

Abstract

The purpose of this chapter is to illustrate and explain a “Cultural Communication” perspective to understanding human interaction. The perspective is focused on helping us understand how we develop shared meaning and is grounded in a symbiotic understanding of etic and emic approaches to communication. A descriptive framework that builds on key issues found in this approach is developed. This framework, referred to as FAIR, encourages both the reader and researcher to pay special attention to questions related to the appropriate and effective feelings, actions, identities, and relationships within a given community. The chapter illustrates this framework and identifies three key paradoxical principles that help consumers and producers of this research to better navigate a multi-cultural world. These three principles are: Small is big; Seeing the invisible; and Connection in the face of disconnection.

Abstract

The purpose of this chapter is to illustrate and explain a “Cultural Communication” perspective to understanding human interaction. The perspective is focused on helping us understand how we develop shared meaning and is grounded in a symbiotic understanding of etic and emic approaches to communication. A descriptive framework that builds on key issues found in this approach is developed. This framework, referred to as FAIR, encourages both the reader and researcher to pay special attention to questions related to the appropriate and effective feelings, actions, identities, and relationships within a given community. The chapter illustrates this framework and identifies three key paradoxical principles that help consumers and producers of this research to better navigate a multi-cultural world. These three principles are: Small is big; Seeing the invisible; and Connection in the face of disconnection.

Kapitel in diesem Buch

  1. Frontmatter i
  2. Preface to Handbooks of Communication Science series v
  3. Contents ix
  4. 1. Cultures, communication, and contexts of intercultural communication 1
  5. Part I. History, perspectives and theories
  6. 2. Murky waters: Histories of intercultural communication research 19
  7. 3. Theoretical perspectives on communication and cultures 45
  8. 4. Non-Western theories of communication: Indigenous ideas and insights 67
  9. 5. Issues in intercultural communication: A semantic network analysis 99
  10. 6. Cultural communication: Advancing understanding in a multi-cultural world 119
  11. Part II. Cross cultural comparison
  12. 7. Multifaceted identity approaches and cross-cultural communication styles: Selective overview and future directions 141
  13. 8. Verbal communication across cultures 179
  14. 9. Interpersonal communication and relationships across cultures 199
  15. 10. Emotion display and expression 219
  16. 11. A cultured look at nonverbal cues 239
  17. 12. What’s past is prologue: Lessons from conflict, communication, and culture research from half a century ago 261
  18. 13. Aging and communication across cultures 289
  19. 14. Culture-centered communication and social change: Listening and participation to transform communication inequalities 309
  20. Part III. Intercultural encounter
  21. 15. Ethnocentrism and intercultural communication 331
  22. 16. Issues in the conceptualization of intercultural communication competence 349
  23. 17. Intergroup communication 369
  24. 18. Interethnic communication: An interdisciplinary overview 389
  25. 19. Experience and cultural learning in global business contexts 415
  26. 20. Cross-cultural adaptation: An identity approach 437
  27. 21. Intercultural friendship and communication 457
  28. 22. Exploring intercultural communication problems in health care with a communication accommodation competence approach 481
  29. Part IV. Interactions and exchange between cultures
  30. 23. Cross-border mediated messages 503
  31. 24. Stereotyping and Communication 529
  32. 25. Translation as intercultural communication: Survey and analysis 563
  33. 26. Consuming nations − Brand nationality in the global marketplace: A Review 581
  34. 27. Intercultural communication in the world of business 597
  35. 28. Intercultural new media studies: Still the next frontier in intercultural communication 617
  36. Biographical notes 637
  37. Index 649
https://doi.org/10.1515/9781501500060-006

Kapitel in diesem Buch

  1. Frontmatter i
  2. Preface to Handbooks of Communication Science series v
  3. Contents ix
  4. 1. Cultures, communication, and contexts of intercultural communication 1
  5. Part I. History, perspectives and theories
  6. 2. Murky waters: Histories of intercultural communication research 19
  7. 3. Theoretical perspectives on communication and cultures 45
  8. 4. Non-Western theories of communication: Indigenous ideas and insights 67
  9. 5. Issues in intercultural communication: A semantic network analysis 99
  10. 6. Cultural communication: Advancing understanding in a multi-cultural world 119
  11. Part II. Cross cultural comparison
  12. 7. Multifaceted identity approaches and cross-cultural communication styles: Selective overview and future directions 141
  13. 8. Verbal communication across cultures 179
  14. 9. Interpersonal communication and relationships across cultures 199
  15. 10. Emotion display and expression 219
  16. 11. A cultured look at nonverbal cues 239
  17. 12. What’s past is prologue: Lessons from conflict, communication, and culture research from half a century ago 261
  18. 13. Aging and communication across cultures 289
  19. 14. Culture-centered communication and social change: Listening and participation to transform communication inequalities 309
  20. Part III. Intercultural encounter
  21. 15. Ethnocentrism and intercultural communication 331
  22. 16. Issues in the conceptualization of intercultural communication competence 349
  23. 17. Intergroup communication 369
  24. 18. Interethnic communication: An interdisciplinary overview 389
  25. 19. Experience and cultural learning in global business contexts 415
  26. 20. Cross-cultural adaptation: An identity approach 437
  27. 21. Intercultural friendship and communication 457
  28. 22. Exploring intercultural communication problems in health care with a communication accommodation competence approach 481
  29. Part IV. Interactions and exchange between cultures
  30. 23. Cross-border mediated messages 503
  31. 24. Stereotyping and Communication 529
  32. 25. Translation as intercultural communication: Survey and analysis 563
  33. 26. Consuming nations − Brand nationality in the global marketplace: A Review 581
  34. 27. Intercultural communication in the world of business 597
  35. 28. Intercultural new media studies: Still the next frontier in intercultural communication 617
  36. Biographical notes 637
  37. Index 649
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Heruntergeladen am 8.9.2025 von https://www.degruyterbrill.com/document/doi/10.1515/9781501500060-006/html
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