Volume 2019, Issue 227 -

What does it mean to spatialize food? Why combine such an analysis with law, or with signs and spaces? Leveraging Peircean-inspired legal semiotic theory, the spatialized nature of food will serve as a porthole through which a semiotic view of the spatial dimensions of legal experience can be discerned and elaborated. Specifically, case studies of the simultaneously material and immaterial aspects of food will support an analysis that seeks to open avenues of conceptualization regarding categories. The semiotic nature of both food and law will drive a discussion of the “dis-composition” of categories. Though such an effort may appear overly scholarly and far from pragmatic, exactly the opposite claim will be made. Case studies such as that of the “Meatball Wars” will illustrate in plain terms how subject position struggles for space cannot be adequately addressed within traditional disciplinary boundaries. The essay will conclude with a demonstration of how a “discomposing” semiotic approach has the potential to serve as a means of enabling conflict resolution on a broader scale. The overall investigation is motivated by the struggle within academia – seen across the humanities – to rethink traditional foundational assumptions and dichotomies. The argument seeks to ground itself in the interconnectedness increasingly advanced, joining scholars who insist on the importance of anthro-historical context, local particulars, and the impossibility of assuming an objective position that can coolly observe phenomena from “outside.”

Mo Yan’s multi-layered and allegorical tales were highly inspired by William Faulkner. Mo Yan’s semi-fictional Gaomi Northeast Township was often linked to William Faulkner’s fictional Yoknapatawpha, and he himself was extolled by the Chinese scholars to be “China’s Faulkner.” Inside China, there have emerged a great number of comparative studies on Faulkner and Mo Yan, which are usually conducted from the perspectives of literary forms, native-soil complex, attitudes towards tradition, the influence of local culture, and so on. However, despite the strong record of research on these two writers in China, there is still room for improvement in the study, for after the initial stage of the superficial and sporadic comparison between individual works, the comparative study of Faulkner and Mo Yanis in pressing need of comprehensive and systematic research of these criticisms.

In this paper, we focus on contexts where the primary activity is to expound knowledge about general classes of phenomena, either by categorizing and characterizing them or by explaining them based on some theory, ranging from a commonsense folk theory to an uncommonsense scientific theory. Texts produced in such contexts include science lectures, research articles, and entries in encyclopedias. We focus on explanations , considering them across strata in terms of context, semantics, and lexicogrammar, and summarizing contributions from different research strands. Against this background, we report on a study of the registers used in secondary school chemistry textbooks in Hong Kong. We begin by summarizing a framework for classifying the contexts in which texts operate – a framework designed to allow us to differentiate different kinds of text according to the contexts they operate in. Then, we focus on one type of context – that of expounding knowledge about general classes of phenomena. Next, we identify different strategies of expounding knowledge, contrasting explanations and categorizations, and then discuss explanations in more detail. Finally, we move to the question of how these contextual types are realized semantically as texts organized as rhetorical complexes, drawing on secondary school textbooks in chemistry in particular.

This paper introduces and defends a way to translate Wittgenstein’s Tractatus Logico-Philosophicus and the Philosophical Investigations from a semiotic standpoint. This turn builds on Semiosic Translation (Torres-Martínez 2015, Semiosic translation: A new theoretical framework for the implementation of pedagogically-oriented subtitling. Sign Systems Studies 43(1). 102–130), a framework that advances the interaction of sign systems as a necessary point of departure in the translation process. From this vantage, the key term “ Bild,” is analyzed, explained and retranslated into English. This term evinces high levels of complexity and variability that cannot be captured by traditional linguistic translations. In applying a semiotic approach, any iteration of Bild is characterized as reflecting the author’s intentions at a given moment ( PI : 108). This semiotic reading seeks to provide semioticians, translators, and philosophers with new conceptual tools leading to an understanding of translation as a systemic operation not confined to the realm of subjective interpretation.

One major assumption in the climate change debate is that because respondents report positive attitudes to the environment and to low carbon lifestyles they will subsequently engage in environmentally friendly/low carbon behaviors when given the right guidance or information. Many governmental agencies have based their climate change strategy on this basic assumption, despite some anxiety about the value-action gap in psychology more generally. Here we test this assumption. We investigated the relationship between explicit and implicit attitudes to carbon footprint, and both self-reports of environmental behavior and low carbon behavioral choices. We found that self-reported attitudes to carbon footprint were significantly associated only with self-reported environmental and self-reported low-carbon behaviors. They were not significantly associated with the choice of low carbon alternatives in a simulated shopping task. Given that the vast majority of studies on attitudes and behavior in the environmental domain use self-report measures of behavior, this may mean that we are generating research findings that could be making policy makers overly complacent about our readiness for actual behavior change. Implicit attitudes were not significantly associated with either measure in terms of group comparisons, but those with a strong positive implicit attitude towards low carbon did choose more low carbon items, but only under time pressure. The opposite trend was found for explicit attitudes – this increased only when participants were not under time pressure. These results suggest that Kahneman’s hypothesis about contrasting systems of human cognition might be highly relevant to the domain of climate change and behavioral adaptation.

This paper uses Wmatrix to generate semantic tagging to compare corpora of media representations between the American Dream and the Chinese Dream. The USAS tagger is used to assign the semantic field tags to the America Dream Corpus (ADC) and the Chinese Dream Corpus (CDC). The motivation of this study is to replicate the studies using an automated and inclusive method based on semantic tagging (Potts, A. & P. Baker. 2012. Does semantic tagging identify cultural change in British and American English? International Journal of Corpus Linguistics 17(3). 295–324), and more importantly, to conduct a broad semantic categorization on both national dreams so as to uncover the cultural, social and historical similarities and/or differences. It is found that the cultural difference of the individualistic home and work association of the American Dream versus the collectivistic nation and world attributions of the Chinese Dream. The different historical stage and social-economic contexts are disclosed from the different temporal positions from time category, and the contrastive tags associated with negative representation of the American Dream and positive representation of the Chinese Dream.

This paper offers a re-reading of the works of Umberto Eco, be they academic, journalistic or literary, with a pseudologic tone: his desire to investigate the mechanisms of lying, and their relation with fiction, falsification, error, secrecy, and conspiracy. The study will review some of his main academic texts in the fields of semiotics, rhetoric, and aesthetics, and will make some references to his recent novels and essay compilations, as well as offer an explanation of how the evolution of his thoughts takes a pessimistic turn. The face of the lie, which initially was aesthetic consolation and consumerist delusion, and then a game of intelligence, a creative stimulus and an interpretive challenge, changes when serves the purpose of extortion, manipulation, and war. In short, it could be argued that Eco became increasingly disappointed by deceptions, and lost faith in fakes and forgeries.

This paper analyses the immunological response of breast cancer patients through the lens of medical semiotics. From this perspective both psychological and physiological symptoms are treated as a set of transitive signs. The symptomatic journey of breast cancer patients was documented through an ethnographic engagement with a breast cancer charity. This journey consists of diagnosis, treatment and remission, where both the physical and psychological trauma maybe irreversible. Equally the genetic disposition of each patient and the variability of the treatment give rise to a plethora of possible immunological responses. The case study organization provided both therapeutic treatment but also sold oncology products to its patients, matching the products’ composition to the specific immunological responses caused by breast cancer treatment, e.g., brittle skins or hair loss, etc. This paper explores how the varied and transient nature of immunological semiosis is identified and commoditized into an economic process. This challenging social context is of interest from a semiotic stand point because it offers a singular paradigm to explain the evolution of signs and symptoms into sales.

The grounding of semiotics in the finiteness of cognition is extended by examining the assumption that cognition can be compared or described. To this end, the two means by which qualitative values for cognition are putatively derived – introspection and observation – are framed in terms of the semiosic field as metacognition and trans-metacognition . These recovery functions are seen to be complex and mutable, dependent on context and habitus rather than objective encapsulation of past thought. An alternative view of cognitive similarity is offered: that recovery functions stabilize a mythology of cognition that facilitates its allocation by important discourses such as psychology, neurology, philosophy, and indeed semiotics. These superstructural discourses, in turn, operate to shape the context and habitus of new agents, including the proliferation of recovery functions. To formalize this cyclically determinative process, a concept of semioformation is introduced that locates the ontogeny of agents among the cumulative externalities of other agents. Determination, rather than description, is therefore posited as the effect of the assignment of qualitative or equivalence values to cognition. With this in mind, technology is highlighted as a critical area in which to examine recovery functions and semioformation. In particular, the category of the real is seen as undergoing rapid mutation.

The notion of the third culture forms the background of the study that seeks to unify humanistic and scientific approaches for a better appreciation of nature, culture, and the arts. This study draws on the kind of emotion and attitude that we may intuit and act out soon after noticing another individual demanding our help in nature and culture. Such feelings as sympathy and empathy, uncertainty and ambiguity, are perceived to be extremely useful in the context of strategy formation and action taking. These preverbal traits that are already more or less encoded in our body and mind may enable us to devise rewarding strategies emerging from the deep inside when we are coping with strange oddities in nature and culture. Such operation is seen on the one hand to save our biologically valuable time in terms of thinking and imagining, and on the other, to achieve brilliant interpretations of various art and life forms. This study reveals that we are estimated to come up with: (1) cogent and digestible propositions; (2) sharpened perceptions and refined tastes; (3) widened horizons of emulating and appreciating types of art and artifice. On top of polishing our own skills and swiftness of inventing strategies, we may also expect to forge encouraging and endearing partnerships between diverse life forms and us. All in all, this study develops the semio-aesthetic idea that we serve the community by way of developing balanced and intriguing viewpoints that may inspire individuals to regain linkages with beings and forms appearing unpleasant or unconvincing at first sight.

Greimas’s conception of narrative is based on a causality linked to basic paradigms establishing the deep meaning of a story; Girard’s conception of narrative is rooted in a universal mimetic desire which leads the “lynchers” to justify exclusion by producing mythical narratives demonstrating that the excluded was evil; Kymlicka’s perspective on cultural relationships is based on the necessity to create a socio-political framework helping people to cooperate in order to invent a better world. These three important thinkers analyze stories people tell themselves or believe in in order to organize a controlled and safer way of life for themselves. We compare the theoretical perspectives of these three thinkers in order to understand in what way contemporary writers of the Americas structure their narratives and explore encounters while aiming at fostering a vision of the world oriented towards multi and transculturalism.

Mentalization describes the process through which we understand the mental states of oneself and others. In this paper, I present a computational semiotic model of mentalization and illustrate it through a worked-out example. The model draws on classical semiotic ideas, such as abductive inference and hypostatic abstraction, but pours them into new ideas and tools from natural language processing, machine learning, and neural networks, to form a novel model of language-mediated-mentalization.

The article consists of a brief biographical account of Immanuel Kant’s life and career, followed by a discussion of his basic philosophy, and a brief discussion of his pivotal point in the history of Rhetoric and Communicology. A major figure in the European Enlightenment period of Philosophy, his Collected Writings were first published in 1900 constituting 29 volumes. He wrote three major works that are foundational to the development of Western philosophy and the human sciences. Often just referred to as the “Three Critiques ” informally, the First, the Second, and the Third. These are respectively: The Critique of Pure Reason focused on issues in logic , The Critique of Practical Reason relating ethical guidelines, and The Critique of Judgment exploring issues of aesthetics. He is most famous for his philosophy of transcendental idealism. This version of idealism argues that in logic statements are analytic (subject and predicate are the same; no new information) or synthetic (predicate differs from the subject; new information is constituted). He further argues that statements are a priori (before experience) or a posteriori (a result of experience). Models of rhetoric (tropic logic), phenomenological methodology, and the contemporary Perspectives Model of interpersonal communicology are included as the Kantian legacy in the US. Notes provide a guide to edition and philological issues in the Kantian corpus, especially for the hermeneutics of Vorstellung (‘presentation’) versus Darstellung (‘representation’).

This article deals with voice and bodily deixis as manifestations of performativity in written texts. A speech act of origin presents as both vocal and performative events. Ritual matrixes of culture contain performative complexes, as suggested by Austin. Such performative nuclei are neither true nor false, that is, their negation cannot be logically inferred from true premises. The term deixis describes the performative moment of the utterance, its active and transformative force. The first embodied deictic utterance in Western history would be the biblical phrase “And the word made flesh.” It is the first mythopoetical performative denoting the bodily incarnation of logos. In the article, the term bodily deixis is considered against the background of experimental poetry of E.E. Cummings.

A review of Inna Semetsky’s The Edusemiotics of Images: Essays on the Art-Science of Tarot with reference to Peircean semiotics, Deleuze’s philosophy of difference and the feminist ethics of care.