Home Linguistics & Semiotics Inauthentic authenticity: Semiotic design and globalization in the margins of China
Article
Licensed
Unlicensed Requires Authentication

Inauthentic authenticity: Semiotic design and globalization in the margins of China

  • Xuan Wang

    Xuan Wang (b. 1976) is a PhD candidate at Tilburg University 〈x.wang@tilburguniversity.edu〉. Her research interests include how language and identity are shaped by processes of globalization and the production of authenticity in the margins of China. Her publications include “Superdiversity on the Internet: A case from China” (with P. Varis, 2011) and “I am not a qualified dialect rapper: Constructing hip-hop authenticity in China” (2012).

    EMAIL logo
Published/Copyright: January 30, 2015

Abstract

Drawing on Kress's notion of semiotic design, this paper engages with the issue of authenticity as semiotic processes in the margins of globalization, namely, Enshi, a rural minority area in Central China. Two cases are examined: Internet dialect rap and Tujia heritage tourism, both of which provide new semiotic opportunities during Enshi's processes of globalization as a margin. In both cases, authenticity is a salient imperative of identity making that involves strategic, complex processes of semiotic maneuvering that orients towards multi-scalar, polycentric systems of norm. The outcome of these is “inauthentic authenticity” – semiotic innovation and transformation for translocal mobility.

About the author

Xuan Wang

Xuan Wang (b. 1976) is a PhD candidate at Tilburg University 〈x.wang@tilburguniversity.edu〉. Her research interests include how language and identity are shaped by processes of globalization and the production of authenticity in the margins of China. Her publications include “Superdiversity on the Internet: A case from China” (with P. Varis, 2011) and “I am not a qualified dialect rapper: Constructing hip-hop authenticity in China” (2012).

Published Online: 2015-1-30
Published in Print: 2015-2-1

©2015 by Walter de Gruyter Berlin/Munich/Boston

Downloaded on 2.3.2026 from https://www.degruyterbrill.com/document/doi/10.1515/sem-2014-0068/html
Scroll to top button