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Culture as accent: The cultural logic of hijabistas

  • Jan Blommaert

    Jan Blommaert (b. 1961) is a professor at Tillburg University 〈j.blommaert@tilburguniversity.edu〉. His research interests include sociolinguistics, superdiversity, and linguistic inequality. His publications include Grassroots literacy (2008); and Ethnography, superdiversity, and linguistic landscapes: Chronicles of complexity (2013).

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    and Piia Varis

    Piia Varis (b. 1978) is an assistant professor at Tillburg University 〈P.K.Varis@tilburguniversity.edu〉. Her research interests include digital culture, globalization, and superdiversity. Her publications include “Superdiversity on the Internet: A case from China” (with Xuan Wang, 2011); and “Culture as accent” (with J. Blommaert, 2012).

Published/Copyright: January 30, 2015

Abstract

This paper shows how we manufacture authenticity by blending a variety of semiotic resources, some of which are sufficient (“enough”) to produce a particular targeted authentic identity, and consequently enable others to identify us as “authentic” members of social groups within different “micro-hegemonies.” In contexts of rapid sociocultural change (for instance in the case of migration in the present-day superdiverse conjuncture), we can expect enoughness to gain increasing importance as a critical tool for identity work. We propose the framework outlined here will enable us to engage with the complexities of contemporary identity practices and the complex field of authenticity.

About the authors

Jan Blommaert

Jan Blommaert (b. 1961) is a professor at Tillburg University 〈j.blommaert@tilburguniversity.edu〉. His research interests include sociolinguistics, superdiversity, and linguistic inequality. His publications include Grassroots literacy (2008); and Ethnography, superdiversity, and linguistic landscapes: Chronicles of complexity (2013).

Piia Varis

Piia Varis (b. 1978) is an assistant professor at Tillburg University 〈P.K.Varis@tilburguniversity.edu〉. Her research interests include digital culture, globalization, and superdiversity. Her publications include “Superdiversity on the Internet: A case from China” (with Xuan Wang, 2011); and “Culture as accent” (with J. Blommaert, 2012).

Published Online: 2015-1-30
Published in Print: 2015-2-1

©2015 by Walter de Gruyter Berlin/Munich/Boston

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