Stielvoll und Ideenreich
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Werner Schäfer
Abstract
This article deals with a linguistic phenomenon of increasing presence in everyday life which has found little attention in linguistic studies: humorous shop signs in German, shop signs involving word play. This article locates such shop signs within the study of linguistic landscapes, to which they belong but in which they have so far played no more than a minor role, the academic discussion of linguistic landscapes generally focussing on the function of linguistic phenomena in everyday life, above all the function of different languages in bilingual contexts. This article, in contrast, besides the function, examines the specific linguistic form of such shop signs, the syntactic, morphological and lexical particularities of German which allow such wordplay. The article closes with some didactic considerations regarding the exploitation of such shop signs in language tuition.
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© 2021 Walter de Gruyter GmbH, Berlin/Boston
Articles in the same Issue
- Frontmatter
- Frontmatter
- „Geh ruhig“: Die Rolle der Prosodie bei der Auflösung von Ambiguitäten
- Rassistische Sprache – Eine Untersuchung zu Strategien für das Simultandolmetschen vom Englischen ins Deutsche hinsichtlich ihrer Praktikabilität
- Neue Perspektiven für die Dolmetschwissenschaft durch systemtheoretische Modellierung
- Individualismus in der Übersetzung des Titels Things Fall Apart aus dem Deutschen ins Yoruba
- Einfluss von Kultur und Fachdenken auf offizielle Tourismus-Reports
- Stielvoll und Ideenreich
- Jordanian graduate students’ complaints on Facebook: Semantic formulas and politeness
- Legal Effects of Language Issues in Workplace Discourse: Evidence from Australia’s Fairwork Commission
- La pluralidad denominativa de la Traducción e Interpretación en los Servicios Públicos a través de Twitter y YouTube
- Rezension
- María del Mar Sánchez Ramos: Documentación digital y léxico en la traducción e interpretación en los servicios públicos (TISP). Fundamentos teóricos y prácticos. Berlin: Peter Lang (Studien zur romanischen Sprachwissenschaft und interkulturellen Kommunikation, Band 143), 2020. ISBN 978-3-631-80849-8.
- Retraction Notes
- Translation Difficulty: How to Measure and What to Measure
- Evaluation of Translation through the Proposal of Error Typology: An Explanatory Attempt
- Situatedness and Translation Training: Scaffolding Skills and Progressive Methods
Articles in the same Issue
- Frontmatter
- Frontmatter
- „Geh ruhig“: Die Rolle der Prosodie bei der Auflösung von Ambiguitäten
- Rassistische Sprache – Eine Untersuchung zu Strategien für das Simultandolmetschen vom Englischen ins Deutsche hinsichtlich ihrer Praktikabilität
- Neue Perspektiven für die Dolmetschwissenschaft durch systemtheoretische Modellierung
- Individualismus in der Übersetzung des Titels Things Fall Apart aus dem Deutschen ins Yoruba
- Einfluss von Kultur und Fachdenken auf offizielle Tourismus-Reports
- Stielvoll und Ideenreich
- Jordanian graduate students’ complaints on Facebook: Semantic formulas and politeness
- Legal Effects of Language Issues in Workplace Discourse: Evidence from Australia’s Fairwork Commission
- La pluralidad denominativa de la Traducción e Interpretación en los Servicios Públicos a través de Twitter y YouTube
- Rezension
- María del Mar Sánchez Ramos: Documentación digital y léxico en la traducción e interpretación en los servicios públicos (TISP). Fundamentos teóricos y prácticos. Berlin: Peter Lang (Studien zur romanischen Sprachwissenschaft und interkulturellen Kommunikation, Band 143), 2020. ISBN 978-3-631-80849-8.
- Retraction Notes
- Translation Difficulty: How to Measure and What to Measure
- Evaluation of Translation through the Proposal of Error Typology: An Explanatory Attempt
- Situatedness and Translation Training: Scaffolding Skills and Progressive Methods
