Home Linguistics & Semiotics Multimodal Analysis of Speech Attractiveness Expression
Chapter
Licensed
Unlicensed Requires Authentication

Multimodal Analysis of Speech Attractiveness Expression

  • Sandra Madureira , Juliana Andreassa and Mario A. S. Fontes
Become an author with De Gruyter Brill
Prosodic Interfaces
This chapter is in the book Prosodic Interfaces

Abstract

Charisma can be interpreted in terms of semantic-pragmatic features related to attractiveness, trustworthiness, and persuasion. In a multimodal framework, charismatic speech can be tackled through vocal and visual feature analysis. Our aim, in this chapter, is to develop an experiment to investigate the prosodic aspects of voice quality, vocal dynamics, and facial expressions in a corpus of audiovisual samples. The research subject is an influential communicator. The audiovisual samples were analyzed perceptually, acoustically, and visually. The experiment comprises the following aspects: the application of a perceptual semantic questionnaire to a group of 64 judges; acoustic measures extracted automatically through the Prosody Descriptor Extractor Script; a perceptual analysis of voice quality and prosodic settings using the Voice Profile Analysis; the analysis of facial Action Unities performed by means of an automated system which provides information on the movements of the face muscles and their intensities, valence, activation, and heart rate; multivariate statistical analysis, applying the PCA method to consider correlations among variables. In the evaluation of the speaker’s charismatic behavior, attractiveness was found to play a less important role than the ability to convince and be trusted. Both vocal and visual prosodies were relevant to characterize speech charisma.

Abstract

Charisma can be interpreted in terms of semantic-pragmatic features related to attractiveness, trustworthiness, and persuasion. In a multimodal framework, charismatic speech can be tackled through vocal and visual feature analysis. Our aim, in this chapter, is to develop an experiment to investigate the prosodic aspects of voice quality, vocal dynamics, and facial expressions in a corpus of audiovisual samples. The research subject is an influential communicator. The audiovisual samples were analyzed perceptually, acoustically, and visually. The experiment comprises the following aspects: the application of a perceptual semantic questionnaire to a group of 64 judges; acoustic measures extracted automatically through the Prosody Descriptor Extractor Script; a perceptual analysis of voice quality and prosodic settings using the Voice Profile Analysis; the analysis of facial Action Unities performed by means of an automated system which provides information on the movements of the face muscles and their intensities, valence, activation, and heart rate; multivariate statistical analysis, applying the PCA method to consider correlations among variables. In the evaluation of the speaker’s charismatic behavior, attractiveness was found to play a less important role than the ability to convince and be trusted. Both vocal and visual prosodies were relevant to characterize speech charisma.

Downloaded on 10.12.2025 from https://www.degruyterbrill.com/document/doi/10.1515/9783111060309-006/html
Scroll to top button