Contents

Kapitel in diesem Buch

1. Frontmatter I
2. Preface to Handbooks of Communication Science series V
3. Acknowledgments IX
4. Contents XI
5. Introduction
6. 1 Public relations and social influence: Understanding the roots of a contested profession 3
7. Part I – Public Relations: History, Identity and Practice
8. 2 Public relations origins and evolution: A global perspective 23
9. 3 Women in public relations: A feminist perspective 45
10. 4 Public relations and the problems of professional identity 61
11. 5 Public relations as a reflective practice 83
12. 6 Public relations and legitimacy 107
13. 7 Public relations, power and control 123
14. Part II – Core Functions of Public Relations
15. 8 Public relations as media relations 141
16. 9 Public relations and social media 159
17. 10 Public relations as image and reputation management 175
18. 11 Strategic crisis management: State of the field, challenges and opportunities 195
19. 12 Public relations for stakeholder and societal engagement 217
20. 13 Social advocacy and public relations: Building communitas in the public sphere 233
21. 14 Public relations measurement and evaluation 249
22. Part III – Theories of Public Relations
23. 15 The four models of public relations and their research legacy 277
24. 16 The Excellence Theory – origins, contribution and critique 313
25. 17 Personal influence in public relations 335
26. 18 Rhetorical theory of public relations 361
27. 19 Contingency theory of strategic conflict management: Explicating a “grand” theory of public relations 381
28. 20 Global public relations: Multi-paradigmatic perspectives, key approaches and future directions 399
29. 21 Relationship management: Status and theory 415
30. 22 Extending the boundaries of public relations through community-building and organic theories 433
31. 23 Dialogic theory 451
32. 24 A conceptual genealogy of the situational theory of problem solving: Reconceptualizing communication for strategic behavioral communication management 471
33. Part IV – Recent Theorizing in Public Relations
34. 25 The strategic application of social capital theory in public relations 489
35. 26 Ideas of public relations in the light of Scandinavian institutionalism 509
36. 27 Public relations and Actor-Network Theory 525
37. 28 Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations 541
38. 29 Public relations and cultural theories 563
39. 30 Ethical theories and public relations: Global issues and challenges 581
40. Afterwords
41. 31 Critical reflections on the field 601
42. 32 Mapping public relations theory: Concluding reflections and future directions 615
43. Contributors to this volume 629
44. Index 639