Table of contents

Chapters in this book

1. Frontmatter i
2. Table of contents xi
3. 1. Log in: Introducing the pragmatics of social media 1
4. 2. Participation as user involvement 31
5. 3. Participation as audience design 61
6. 4. Publicness and privateness 83
7. 5. Message boards 125
8. 6. Blogs 151
9. 7. YouTube 173
10. 8. Twitter 201
11. 9. Social Network Sites/Facebook 225
12. 10. Discourse and organization 245
13. 11. Discourse and topic 275
14. 12. Discourse and cohesion 317
15. 13. Discourse and cognition 345
16. 14. Discourse and ideology 381
17. 15. Facework and identity 407
18. 16. Evaluation 435
19. 17. Politeness and impoliteness 459
20. 18. Flaming and trolling 493
21. 19. Narration 523
22. 20. Fandom 545
23. 21. Getting “liked” 575
24. 22. Conflictual and consensual disagreement 607
25. 23. Compliments and compliment responses 633
26. 24. Requesting and advice-giving 661
27. About the authors 691
28. Name index 699
29. Subject index 721
30. Preface to the handbook series v
31. Acknowledgements ix