Home Linguistics & Semiotics 17. Politeness and impoliteness
Chapter
Licensed
Unlicensed Requires Authentication

17. Politeness and impoliteness

  • Sage Lambert Graham
Become an author with De Gruyter Brill
Pragmatics of Social Media
This chapter is in the book Pragmatics of Social Media

Abstract

This chapter will explore the concepts of politeness and impoliteness as they are enacted in various forms of social media. Using an ‘interpersonal pragmatic’ approach (Locher and Graham 2010), the focus is on interactive mediated settings such as vlogs, email, discussion boards and virtual worlds. The chapter examines the parameters of how we define (im)politeness, the terminology we employ, and the ways that the digital setting influences the way (im)politeness is enacted. This is followed by an illustrative case study on online gaming that examines how impoliteness is identified and challenged by participants while moderators simultaneously attempt to define and control for this type of problematic behaviour. The chapter concludes with a brief overview of directions for future research.

Abstract

This chapter will explore the concepts of politeness and impoliteness as they are enacted in various forms of social media. Using an ‘interpersonal pragmatic’ approach (Locher and Graham 2010), the focus is on interactive mediated settings such as vlogs, email, discussion boards and virtual worlds. The chapter examines the parameters of how we define (im)politeness, the terminology we employ, and the ways that the digital setting influences the way (im)politeness is enacted. This is followed by an illustrative case study on online gaming that examines how impoliteness is identified and challenged by participants while moderators simultaneously attempt to define and control for this type of problematic behaviour. The chapter concludes with a brief overview of directions for future research.

Downloaded on 27.1.2026 from https://www.degruyterbrill.com/document/doi/10.1515/9783110431070-017/html?lang=en
Scroll to top button