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6. Blogs

  • Theresa Heyd
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Pragmatics of Social Media
This chapter is in the book Pragmatics of Social Media

Abstract

This chapter provides an overview on blogging, both as a digital practice and as an object of research in computer-mediated discourse analysis. It sets out by providing a historical overview on the emergence of weblogs and their typical forms of occurrence, topical reach, sociotechnical constraints, and communicative characteristics. It also retraces how blogging has been understood and analyzed, both from a scholarly perspective and in wider public understanding. The article then moves on to identify key topics which are central for pragmatic analyses of weblogs as part of the social media canon: performance of identity and a narrated self; patterns of interaction and participation; the management of civility and conflict; finally, the pragmatic implications of monetization and commodification.

Abstract

This chapter provides an overview on blogging, both as a digital practice and as an object of research in computer-mediated discourse analysis. It sets out by providing a historical overview on the emergence of weblogs and their typical forms of occurrence, topical reach, sociotechnical constraints, and communicative characteristics. It also retraces how blogging has been understood and analyzed, both from a scholarly perspective and in wider public understanding. The article then moves on to identify key topics which are central for pragmatic analyses of weblogs as part of the social media canon: performance of identity and a narrated self; patterns of interaction and participation; the management of civility and conflict; finally, the pragmatic implications of monetization and commodification.

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