3. Participation as audience design
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Marta Dynel
Abstract
This chapter presents a new look at the concepts of participation structure and receiver-oriented design of messages in social media, where the traditional dyadic model of communication is largely inapplicable. This fact necessitates new frameworks of participation in order to capture the nature of multi-party interactions on various social media platforms, which show many characteristics different from offline communication. However, the essential features of interaction hold also for the diversified social media formats. This chapter critically examines a selection of problems concerning the multifold reception end and production end in social media (in comparison to traditional media formats). Also, the issue of designing contributions in multi-party interactions among, frequently anonymous, participants is addressed.
Abstract
This chapter presents a new look at the concepts of participation structure and receiver-oriented design of messages in social media, where the traditional dyadic model of communication is largely inapplicable. This fact necessitates new frameworks of participation in order to capture the nature of multi-party interactions on various social media platforms, which show many characteristics different from offline communication. However, the essential features of interaction hold also for the diversified social media formats. This chapter critically examines a selection of problems concerning the multifold reception end and production end in social media (in comparison to traditional media formats). Also, the issue of designing contributions in multi-party interactions among, frequently anonymous, participants is addressed.
Chapters in this book
- Frontmatter i
- Table of contents xi
- 1. Log in: Introducing the pragmatics of social media 1
- 2. Participation as user involvement 31
- 3. Participation as audience design 61
- 4. Publicness and privateness 83
- 5. Message boards 125
- 6. Blogs 151
- 7. YouTube 173
- 8. Twitter 201
- 9. Social Network Sites/Facebook 225
- 10. Discourse and organization 245
- 11. Discourse and topic 275
- 12. Discourse and cohesion 317
- 13. Discourse and cognition 345
- 14. Discourse and ideology 381
- 15. Facework and identity 407
- 16. Evaluation 435
- 17. Politeness and impoliteness 459
- 18. Flaming and trolling 493
- 19. Narration 523
- 20. Fandom 545
- 21. Getting “liked” 575
- 22. Conflictual and consensual disagreement 607
- 23. Compliments and compliment responses 633
- 24. Requesting and advice-giving 661
- About the authors 691
- Name index 699
- Subject index 721
- Preface to the handbook series v
- Acknowledgements ix
Chapters in this book
- Frontmatter i
- Table of contents xi
- 1. Log in: Introducing the pragmatics of social media 1
- 2. Participation as user involvement 31
- 3. Participation as audience design 61
- 4. Publicness and privateness 83
- 5. Message boards 125
- 6. Blogs 151
- 7. YouTube 173
- 8. Twitter 201
- 9. Social Network Sites/Facebook 225
- 10. Discourse and organization 245
- 11. Discourse and topic 275
- 12. Discourse and cohesion 317
- 13. Discourse and cognition 345
- 14. Discourse and ideology 381
- 15. Facework and identity 407
- 16. Evaluation 435
- 17. Politeness and impoliteness 459
- 18. Flaming and trolling 493
- 19. Narration 523
- 20. Fandom 545
- 21. Getting “liked” 575
- 22. Conflictual and consensual disagreement 607
- 23. Compliments and compliment responses 633
- 24. Requesting and advice-giving 661
- About the authors 691
- Name index 699
- Subject index 721
- Preface to the handbook series v
- Acknowledgements ix
