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Chapter 8 China’s Olympic language services – legacy, transformation and prospect

  • Jie Zhang
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Language Policy and Planning for the Modern Olympic Games
This chapter is in the book Language Policy and Planning for the Modern Olympic Games

Abstract

The Modern Olympic Games are linguistically complex events. The 2008 Beijing Olympic Games gave great impetus to the development of China’s language services industry and provides a reference model of language services for future international and comprehensive sports games. At the same time, the preparations for the Olympic Games also prompted China’s policy makers and academia to reflect on its national foreign language policy. A transformation in the mode of provision of language services is quietly happening as we enter an age of accelerated development of artificial intelligence (AI) and telecommunication technology.

Abstract

The Modern Olympic Games are linguistically complex events. The 2008 Beijing Olympic Games gave great impetus to the development of China’s language services industry and provides a reference model of language services for future international and comprehensive sports games. At the same time, the preparations for the Olympic Games also prompted China’s policy makers and academia to reflect on its national foreign language policy. A transformation in the mode of provision of language services is quietly happening as we enter an age of accelerated development of artificial intelligence (AI) and telecommunication technology.

Chapters in this book

  1. Frontmatter I
  2. Preface: The paradox of the concomitant rise of China and English V
  3. Acknowledgement IX
  4. Contents XI
  5. List of abbreviations and acronyms XVII
  6. Chapter 1 The Modern Olympic Games as linguistically complex events 1
  7. Chapter 2 Remaking China in the Olympic spotlight 28
  8. Chapter 3 Researching the LPP for the 2008 Beijing Olympics 40
  9. Chapter 4 Beijing’s commitment – international language environment 62
  10. Chapter 5 Assessing Beijing’s foreign language environment 104
  11. Chapter 6 Imagined communities and identity options in Beijing Olympic English textbooks 144
  12. Chapter 7 The linguistic landscape of the Olympic city 167
  13. Chapter 8 China’s Olympic language services – legacy, transformation and prospect 199
  14. Chapter 9 Conclusion 226
  15. Bibliography 229
  16. Appendix 1: List of interview participants 251
  17. Appendix 2: Key to transcription conventions 255
  18. Index 257
https://doi.org/10.1515/9781614514954-008

Chapters in this book

  1. Frontmatter I
  2. Preface: The paradox of the concomitant rise of China and English V
  3. Acknowledgement IX
  4. Contents XI
  5. List of abbreviations and acronyms XVII
  6. Chapter 1 The Modern Olympic Games as linguistically complex events 1
  7. Chapter 2 Remaking China in the Olympic spotlight 28
  8. Chapter 3 Researching the LPP for the 2008 Beijing Olympics 40
  9. Chapter 4 Beijing’s commitment – international language environment 62
  10. Chapter 5 Assessing Beijing’s foreign language environment 104
  11. Chapter 6 Imagined communities and identity options in Beijing Olympic English textbooks 144
  12. Chapter 7 The linguistic landscape of the Olympic city 167
  13. Chapter 8 China’s Olympic language services – legacy, transformation and prospect 199
  14. Chapter 9 Conclusion 226
  15. Bibliography 229
  16. Appendix 1: List of interview participants 251
  17. Appendix 2: Key to transcription conventions 255
  18. Index 257
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