Chapter 8 China’s Olympic language services – legacy, transformation and prospect
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Jie Zhang
Abstract
The Modern Olympic Games are linguistically complex events. The 2008 Beijing Olympic Games gave great impetus to the development of China’s language services industry and provides a reference model of language services for future international and comprehensive sports games. At the same time, the preparations for the Olympic Games also prompted China’s policy makers and academia to reflect on its national foreign language policy. A transformation in the mode of provision of language services is quietly happening as we enter an age of accelerated development of artificial intelligence (AI) and telecommunication technology.
Abstract
The Modern Olympic Games are linguistically complex events. The 2008 Beijing Olympic Games gave great impetus to the development of China’s language services industry and provides a reference model of language services for future international and comprehensive sports games. At the same time, the preparations for the Olympic Games also prompted China’s policy makers and academia to reflect on its national foreign language policy. A transformation in the mode of provision of language services is quietly happening as we enter an age of accelerated development of artificial intelligence (AI) and telecommunication technology.
Kapitel in diesem Buch
- Frontmatter I
- Preface: The paradox of the concomitant rise of China and English V
- Acknowledgement IX
- Contents XI
- List of abbreviations and acronyms XVII
- Chapter 1 The Modern Olympic Games as linguistically complex events 1
- Chapter 2 Remaking China in the Olympic spotlight 28
- Chapter 3 Researching the LPP for the 2008 Beijing Olympics 40
- Chapter 4 Beijing’s commitment – international language environment 62
- Chapter 5 Assessing Beijing’s foreign language environment 104
- Chapter 6 Imagined communities and identity options in Beijing Olympic English textbooks 144
- Chapter 7 The linguistic landscape of the Olympic city 167
- Chapter 8 China’s Olympic language services – legacy, transformation and prospect 199
- Chapter 9 Conclusion 226
- Bibliography 229
- Appendix 1: List of interview participants 251
- Appendix 2: Key to transcription conventions 255
- Index 257
Kapitel in diesem Buch
- Frontmatter I
- Preface: The paradox of the concomitant rise of China and English V
- Acknowledgement IX
- Contents XI
- List of abbreviations and acronyms XVII
- Chapter 1 The Modern Olympic Games as linguistically complex events 1
- Chapter 2 Remaking China in the Olympic spotlight 28
- Chapter 3 Researching the LPP for the 2008 Beijing Olympics 40
- Chapter 4 Beijing’s commitment – international language environment 62
- Chapter 5 Assessing Beijing’s foreign language environment 104
- Chapter 6 Imagined communities and identity options in Beijing Olympic English textbooks 144
- Chapter 7 The linguistic landscape of the Olympic city 167
- Chapter 8 China’s Olympic language services – legacy, transformation and prospect 199
- Chapter 9 Conclusion 226
- Bibliography 229
- Appendix 1: List of interview participants 251
- Appendix 2: Key to transcription conventions 255
- Index 257
