Introduction: Defining Luxury and Accessibility to Quality in Japan

Annika A. Culver

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Introduction: Defining Luxury and Accessibility to Quality in Japan

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MLA
APA
Harvard
Chicago
Vancouver

Culver, Annika A.. "Introduction: Defining Luxury and Accessibility to Quality in Japan". Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan, Honolulu: University of Hawaii Press, 2024, pp. 1-28. https://doi.org/10.1515/9780824896706-003

Culver, A. (2024). Introduction: Defining Luxury and Accessibility to Quality in Japan. In Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan (pp. 1-28). Honolulu: University of Hawaii Press. https://doi.org/10.1515/9780824896706-003

Culver, A. 2024. Introduction: Defining Luxury and Accessibility to Quality in Japan. Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan. Honolulu: University of Hawaii Press, pp. 1-28. https://doi.org/10.1515/9780824896706-003

Culver, Annika A.. "Introduction: Defining Luxury and Accessibility to Quality in Japan" In Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan, 1-28. Honolulu: University of Hawaii Press, 2024. https://doi.org/10.1515/9780824896706-003

Culver A. Introduction: Defining Luxury and Accessibility to Quality in Japan. In: Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan. Honolulu: University of Hawaii Press; 2024. p.1-28. https://doi.org/10.1515/9780824896706-003

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Frontmatter i
Contents vii
Preface ix
Acknowledgments xiii
Introduction: Defining Luxury and Accessibility to Quality in Japan 1
Chapter One. Craftsmanship and Proto- branding in the Tokugawa Era 29
Chapter Two. Commodifying Western Modernity, New J apanese Corporations, and the Department Store 60
Chapter Three. Modern Girls and Salarymen Consuming the West 92
Chapter Four. Frugality, Patriotic Consumption, and the Military 124
Chapter Five. Consuming the Bright Life 162
Chapter Six. Consuming Japan eseness and Global Brand-Name Recognition 195
Chapter Seven. The Rise of “Cool Japan” and Japanese Luxury-ConsumingCommunities in the Virtual World 236
Conclusion: Nihon-shiki Commodity Fetishism 276
Notes 285
Bibliography 357
Index 379

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https://doi.org/10.1515/9780824896706-003

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Frontmatter i
Contents vii
Preface ix
Acknowledgments xiii
Introduction: Defining Luxury and Accessibility to Quality in Japan 1
Chapter One. Craftsmanship and Proto- branding in the Tokugawa Era 29
Chapter Two. Commodifying Western Modernity, New J apanese Corporations, and the Department Store 60
Chapter Three. Modern Girls and Salarymen Consuming the West 92
Chapter Four. Frugality, Patriotic Consumption, and the Military 124
Chapter Five. Consuming the Bright Life 162
Chapter Six. Consuming Japan eseness and Global Brand-Name Recognition 195
Chapter Seven. The Rise of “Cool Japan” and Japanese Luxury-ConsumingCommunities in the Virtual World 236
Conclusion: Nihon-shiki Commodity Fetishism 276
Notes 285
Bibliography 357
Index 379

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Introduction: Defining Luxury and Accessibility to Quality in Japan

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