This publication is presented to you through Paradigm Publishing Services
University of Hawai'i Press
Chapter
Licensed
Unlicensed
Requires Authentication
Chapter Six. Consuming Japan eseness and Global Brand-Name Recognition
-
Annika A. Culver
You are currently not able to access this content.
You are currently not able to access this content.
Chapters in this book
- Frontmatter i
- Contents vii
- Preface ix
- Acknowledgments xiii
- Introduction: Defining Luxury and Accessibility to Quality in Japan 1
- Chapter One. Craftsmanship and Proto- branding in the Tokugawa Era 29
- Chapter Two. Commodifying Western Modernity, New J apanese Corporations, and the Department Store 60
- Chapter Three. Modern Girls and Salarymen Consuming the West 92
- Chapter Four. Frugality, Patriotic Consumption, and the Military 124
- Chapter Five. Consuming the Bright Life 162
- Chapter Six. Consuming Japan eseness and Global Brand-Name Recognition 195
- Chapter Seven. The Rise of “Cool Japan” and Japanese Luxury-ConsumingCommunities in the Virtual World 236
- Conclusion: Nihon-shiki Commodity Fetishism 276
- Notes 285
- Bibliography 357
- Index 379
Chapters in this book
- Frontmatter i
- Contents vii
- Preface ix
- Acknowledgments xiii
- Introduction: Defining Luxury and Accessibility to Quality in Japan 1
- Chapter One. Craftsmanship and Proto- branding in the Tokugawa Era 29
- Chapter Two. Commodifying Western Modernity, New J apanese Corporations, and the Department Store 60
- Chapter Three. Modern Girls and Salarymen Consuming the West 92
- Chapter Four. Frugality, Patriotic Consumption, and the Military 124
- Chapter Five. Consuming the Bright Life 162
- Chapter Six. Consuming Japan eseness and Global Brand-Name Recognition 195
- Chapter Seven. The Rise of “Cool Japan” and Japanese Luxury-ConsumingCommunities in the Virtual World 236
- Conclusion: Nihon-shiki Commodity Fetishism 276
- Notes 285
- Bibliography 357
- Index 379
