Chapter Four. Frugality, Patriotic Consumption, and the Military

Annika A. Culver

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Chapter Four. Frugality, Patriotic Consumption, and the Military

Annika A. Culver

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MLA
APA
Harvard
Chicago
Vancouver

Culver, Annika A.. "Chapter Four. Frugality, Patriotic Consumption, and the Military". Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan, Honolulu: University of Hawaii Press, 2024, pp. 124-161. https://doi.org/10.1515/9780824896706-007

Culver, A. (2024). Chapter Four. Frugality, Patriotic Consumption, and the Military. In Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan (pp. 124-161). Honolulu: University of Hawaii Press. https://doi.org/10.1515/9780824896706-007

Culver, A. 2024. Chapter Four. Frugality, Patriotic Consumption, and the Military. Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan. Honolulu: University of Hawaii Press, pp. 124-161. https://doi.org/10.1515/9780824896706-007

Culver, Annika A.. "Chapter Four. Frugality, Patriotic Consumption, and the Military" In Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan, 124-161. Honolulu: University of Hawaii Press, 2024. https://doi.org/10.1515/9780824896706-007

Culver A. Chapter Four. Frugality, Patriotic Consumption, and the Military. In: Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan. Honolulu: University of Hawaii Press; 2024. p.124-161. https://doi.org/10.1515/9780824896706-007

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Chapters in this book

Frontmatter i
Contents vii
Preface ix
Acknowledgments xiii
Introduction: Defining Luxury and Accessibility to Quality in Japan 1
Chapter One. Craftsmanship and Proto- branding in the Tokugawa Era 29
Chapter Two. Commodifying Western Modernity, New J apanese Corporations, and the Department Store 60
Chapter Three. Modern Girls and Salarymen Consuming the West 92
Chapter Four. Frugality, Patriotic Consumption, and the Military 124
Chapter Five. Consuming the Bright Life 162
Chapter Six. Consuming Japan eseness and Global Brand-Name Recognition 195
Chapter Seven. The Rise of “Cool Japan” and Japanese Luxury-ConsumingCommunities in the Virtual World 236
Conclusion: Nihon-shiki Commodity Fetishism 276
Notes 285
Bibliography 357
Index 379

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https://doi.org/10.1515/9780824896706-007

Chapters in this book

Frontmatter i
Contents vii
Preface ix
Acknowledgments xiii
Introduction: Defining Luxury and Accessibility to Quality in Japan 1
Chapter One. Craftsmanship and Proto- branding in the Tokugawa Era 29
Chapter Two. Commodifying Western Modernity, New J apanese Corporations, and the Department Store 60
Chapter Three. Modern Girls and Salarymen Consuming the West 92
Chapter Four. Frugality, Patriotic Consumption, and the Military 124
Chapter Five. Consuming the Bright Life 162
Chapter Six. Consuming Japan eseness and Global Brand-Name Recognition 195
Chapter Seven. The Rise of “Cool Japan” and Japanese Luxury-ConsumingCommunities in the Virtual World 236
Conclusion: Nihon-shiki Commodity Fetishism 276
Notes 285
Bibliography 357
Index 379

University of Hawai'i Press

Chapter Four. Frugality, Patriotic Consumption, and the Military

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Chapters in this book

Chapters in this book

Chapters in this book