Presented to you through Paradigm Publishing Services
John Benjamins Publishing Company
Chapter
Licensed
Unlicensed
Requires Authentication
Map 2. The regions, 1990
You are currently not able to access this content.
You are currently not able to access this content.
Chapters in this book
- Prelim pages i
- Table of contents v
- Acknowledgments xi
- Map 1. The Philippines xiii
- 1. Introduction 1
-
Part A. Taglish in the life cycle of English in the Philippines
- 2. English comes to the Philippines, 1898–1935 13
- 3. Nationalism and the rise of Tagalog, 1936–1973 27
- 4. Bilingual education and the rise of Taglish, 1974–1998 37
- 5. The Spanish overlay 59
- Map 2. The regions, 1990 67
-
Part B. Social support for English after 100 years
- 6. English teachers and the media in Metro Manila and the Visayas 77
- 7. English teachers and interpersonal relations in Metro Manila and the Visayas 95
- 8. English in northern Luzon and Mindanao 107
-
Part C. Modeling English to the masses
- 9. The linguistics of language switching in basketball commentary 127
- 10. Commercials as language teachers 155
- 11. Marketing messages through language switching in television commercials 177
- 12. Putting on a public face in TV interviews 191
- 13. The language of social resistance in movies and sitcoms 211
- 14. The language face off in the newspapers 231
- 15. Afterword 257
- References 267
- Index 279
- Index of commercials 285
Chapters in this book
- Prelim pages i
- Table of contents v
- Acknowledgments xi
- Map 1. The Philippines xiii
- 1. Introduction 1
-
Part A. Taglish in the life cycle of English in the Philippines
- 2. English comes to the Philippines, 1898–1935 13
- 3. Nationalism and the rise of Tagalog, 1936–1973 27
- 4. Bilingual education and the rise of Taglish, 1974–1998 37
- 5. The Spanish overlay 59
- Map 2. The regions, 1990 67
-
Part B. Social support for English after 100 years
- 6. English teachers and the media in Metro Manila and the Visayas 77
- 7. English teachers and interpersonal relations in Metro Manila and the Visayas 95
- 8. English in northern Luzon and Mindanao 107
-
Part C. Modeling English to the masses
- 9. The linguistics of language switching in basketball commentary 127
- 10. Commercials as language teachers 155
- 11. Marketing messages through language switching in television commercials 177
- 12. Putting on a public face in TV interviews 191
- 13. The language of social resistance in movies and sitcoms 211
- 14. The language face off in the newspapers 231
- 15. Afterword 257
- References 267
- Index 279
- Index of commercials 285