14. The language face off in the newspapers

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Acknowledgments xi
4. Map 1. The Philippines xiii
5. 1. Introduction 1
6. Part A. Taglish in the life cycle of English in the Philippines
7. 2. English comes to the Philippines, 1898–1935 13
8. 3. Nationalism and the rise of Tagalog, 1936–1973 27
9. 4. Bilingual education and the rise of Taglish, 1974–1998 37
10. 5. The Spanish overlay 59
11. Map 2. The regions, 1990 67
12. Part B. Social support for English after 100 years
13. 6. English teachers and the media in Metro Manila and the Visayas 77
14. 7. English teachers and interpersonal relations in Metro Manila and the Visayas 95
15. 8. English in northern Luzon and Mindanao 107
16. Part C. Modeling English to the masses
17. 9. The linguistics of language switching in basketball commentary 127
18. 10. Commercials as language teachers 155
19. 11. Marketing messages through language switching in television commercials 177
20. 12. Putting on a public face in TV interviews 191
21. 13. The language of social resistance in movies and sitcoms 211
22. 14. The language face off in the newspapers 231
23. 15. Afterword 257
24. References 267
25. Index 279
26. Index of commercials 285