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Imaginary customers and public figures

Visual material as stimuli in studies of address practices

Abstract

This chapter proposes and evaluates new data collection methods that use visual material to analyze address practices. The methods are illustrated by two experiments. The first experiment used photographs as part of Discourse Completion Tasks for exploring self-reported uses of address forms in service encounters in Helsinki and Tallinn. The second experiment, which simulates an encounter with a celebrity, was conducted using life-size photographs in a Finnish shopping center. While such test data cannot replace authentic discourse as reported use does not necessarily match actual use, the two data sources can complement each other. Using visual material also attracts respondents who might not be accessed by traditional data collection methods such as interviews and questionnaires.

Abstract

This chapter proposes and evaluates new data collection methods that use visual material to analyze address practices. The methods are illustrated by two experiments. The first experiment used photographs as part of Discourse Completion Tasks for exploring self-reported uses of address forms in service encounters in Helsinki and Tallinn. The second experiment, which simulates an encounter with a celebrity, was conducted using life-size photographs in a Finnish shopping center. While such test data cannot replace authentic discourse as reported use does not necessarily match actual use, the two data sources can complement each other. Using visual material also attracts respondents who might not be accessed by traditional data collection methods such as interviews and questionnaires.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Address and address research 1
  4. Looking backwards, looking forwards
  5. A literature review of address studies from pragmatic and sociolinguistic perspectives 23
  6. On translating pronominal and nominal terms of address 47
  7. Examining Twitter as a source for address research using Colombian Spanish 75
  8. Imaginary customers and public figures 99
  9. Variation and change
  10. Now you Sie me, now you don’t 125
  11. On address pronouns in the history of Brazilian Portuguese 139
  12. Palenquero Creole 161
  13. Variation in polite address in contemporary Uruguayan Spanish 191
  14. Transition from V to T address among restaurant customers and waiters in Italy 221
  15. Reflections of address in digital and visual media
  16. Address negotiations in Dutch emails 253
  17. The variable functions of addressing hearer-participants with Spanish second person object forms in media discourse 281
  18. Pragmatic and grammatical categories for the analysis of forms of address in presidential election debates 305
  19. Nominal address
  20. Nominal address strategies in Cameroon French 335
  21. Brocatives 355
  22. Address, the self, and the other
  23. Introductions at international academic conferences 375
  24. Person-referring expressions, reference nominals, and address nominals 397
  25. Terms of address and self-reference in Ulaanbaatar Mongolian 415
  26. Index 435
It’s not all about <i>you</i>
This chapter is in the book It’s not all about <i>you</i>
https://doi.org/10.1075/tar.1.04lap

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Address and address research 1
  4. Looking backwards, looking forwards
  5. A literature review of address studies from pragmatic and sociolinguistic perspectives 23
  6. On translating pronominal and nominal terms of address 47
  7. Examining Twitter as a source for address research using Colombian Spanish 75
  8. Imaginary customers and public figures 99
  9. Variation and change
  10. Now you Sie me, now you don’t 125
  11. On address pronouns in the history of Brazilian Portuguese 139
  12. Palenquero Creole 161
  13. Variation in polite address in contemporary Uruguayan Spanish 191
  14. Transition from V to T address among restaurant customers and waiters in Italy 221
  15. Reflections of address in digital and visual media
  16. Address negotiations in Dutch emails 253
  17. The variable functions of addressing hearer-participants with Spanish second person object forms in media discourse 281
  18. Pragmatic and grammatical categories for the analysis of forms of address in presidential election debates 305
  19. Nominal address
  20. Nominal address strategies in Cameroon French 335
  21. Brocatives 355
  22. Address, the self, and the other
  23. Introductions at international academic conferences 375
  24. Person-referring expressions, reference nominals, and address nominals 397
  25. Terms of address and self-reference in Ulaanbaatar Mongolian 415
  26. Index 435
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