Applying the Implicit Association Test to language attitudes research
-
Andrew J. Pantos
Abstract
Incorporating concepts from the domain of Implicit Social Cognition (ISC), this quantitative study measured participants’ implicit attitudes (through an audio Implicit Association Test) and explicit attitudes (through self report questionnaires) toward foreign and U.S. accented speech stimuli. The study’s results revealed a pro-U.S. accent bias on the implicit measure, but a proforeign accent bias on explicit measures, supporting the conclusion that these are separable attitude constructs resulting from distinct mental processes. This distinction in attitude type explains previous inconsistencies in language attitudes research and is supported theoretically by the Associative Propositional Evaluation Model, a dynamic dual processing conceptualization of the attitude formation process consistent with ISC.
Abstract
Incorporating concepts from the domain of Implicit Social Cognition (ISC), this quantitative study measured participants’ implicit attitudes (through an audio Implicit Association Test) and explicit attitudes (through self report questionnaires) toward foreign and U.S. accented speech stimuli. The study’s results revealed a pro-U.S. accent bias on the implicit measure, but a proforeign accent bias on explicit measures, supporting the conclusion that these are separable attitude constructs resulting from distinct mental processes. This distinction in attitude type explains previous inconsistencies in language attitudes research and is supported theoretically by the Associative Propositional Evaluation Model, a dynamic dual processing conceptualization of the attitude formation process consistent with ISC.
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction vii
-
Part 1: Theoretical Backgrounds
- Does language regard vary? 3
- REACT – A constructivist theoretic framework for attitudes 37
- Mixing methods in the study of language attitudes 55
-
Part 2: Implicit and/or explicit? When are attitudes “authentic”?
- The primary relevance of subconsciously offered attitudes 87
- Applying the Implicit Association Test to language attitudes research 117
- Implicit attitudes and the perception of sociolinguistic variation 137
-
Part 3: What factors awaken attitudes?
- Got class? Community-shared conceptualizations of social class in evaluative reactions to sociolinguistic variables 159
- Perceived foreign accent as a predicator of face-voice match 175
- Is Moroccan-flavoured Standard Dutch standard or not? On the use of perceptual criteria to determine the limits of standard languages 191
- Attitudes and language detail 219
- Topic Index 243
- Name Index 247
Chapters in this book
- Prelim pages i
- Table of contents v
- Introduction vii
-
Part 1: Theoretical Backgrounds
- Does language regard vary? 3
- REACT – A constructivist theoretic framework for attitudes 37
- Mixing methods in the study of language attitudes 55
-
Part 2: Implicit and/or explicit? When are attitudes “authentic”?
- The primary relevance of subconsciously offered attitudes 87
- Applying the Implicit Association Test to language attitudes research 117
- Implicit attitudes and the perception of sociolinguistic variation 137
-
Part 3: What factors awaken attitudes?
- Got class? Community-shared conceptualizations of social class in evaluative reactions to sociolinguistic variables 159
- Perceived foreign accent as a predicator of face-voice match 175
- Is Moroccan-flavoured Standard Dutch standard or not? On the use of perceptual criteria to determine the limits of standard languages 191
- Attitudes and language detail 219
- Topic Index 243
- Name Index 247
