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Chapter 13. Donde su visión se hace realidad

Landscaping the linguistics of Orlando’s Plazas
  • Natalie Amgott
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Linguistic Landscape in the Spanish-speaking World
This chapter is in the book Linguistic Landscape in the Spanish-speaking World

Abstract

This chapter examines the Linguistic Landscape of business plazas in Orlando, Florida to identify the roles of Spanish and English and illustrate how signage converges with local neighborhoods. Data consists of storefront signage for 119 businesses in 10 Orlando plazas. Quantitative data analysis demonstrated how language represented the surrounding populations (Van Mensel, Vandenbroucke, & Blackwood, 2016). By integrating grammar of visual design (Kress & Van Leeuwen, 1996), geosemiotics (Scollon & Scollon, 2003), and multimodality (Kress, 2003, 2010), I examined how multimodal choices further index certain populations. Findings indicate the importance of neighborhood plaza culture in language choice and the role of gentrification and translocal identities in the creation of Orlando business signs.

Abstract

This chapter examines the Linguistic Landscape of business plazas in Orlando, Florida to identify the roles of Spanish and English and illustrate how signage converges with local neighborhoods. Data consists of storefront signage for 119 businesses in 10 Orlando plazas. Quantitative data analysis demonstrated how language represented the surrounding populations (Van Mensel, Vandenbroucke, & Blackwood, 2016). By integrating grammar of visual design (Kress & Van Leeuwen, 1996), geosemiotics (Scollon & Scollon, 2003), and multimodality (Kress, 2003, 2010), I examined how multimodal choices further index certain populations. Findings indicate the importance of neighborhood plaza culture in language choice and the role of gentrification and translocal identities in the creation of Orlando business signs.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgements vii
  4. List of contributors ix
  5. Introduction 1
  6. Part I. Linguistic landscape and people’s identities
  7. Chapter 1. Language use and identity negotiation in the linguistic landscape of Chipilo, Mexico 19
  8. Chapter 2. A changing landscape of voseo in Medellín? 45
  9. Chapter 3. Ethnolinguistic vitality and linguistic landscape 73
  10. Chapter 4. Ideologies in the linguistic landscape 105
  11. Part II. Contesting the linguistic landscape of public space
  12. Chapter 5. Urban discourse and civil resistance against gender-based violence in Madrid 135
  13. Chapter 6. Armed conflict and resistance in indigenous Colombia 159
  14. Chapter 7. The Escondido swap meet 183
  15. Chapter 8. The linguistic landscape of the Raval 215
  16. Chapter 9. Reframing the question of correlation between the local linguistic population and urban signage 239
  17. Part III. Language commodification in the linguistic landscape
  18. Chapter 10. Languages to buy and sell 269
  19. Chapter 11. An analysis of how business owners use Valencian and Spanish in the linguistic landscape 293
  20. Chapter 12. Linguistic Landscape in Otavalo 313
  21. Chapter 13. Donde su visión se hace realidad 341
  22. Chapter 14. The act of naming in the Hispanic linguistic landscape of Milan 365
  23. Index 393
https://doi.org/10.1075/ihll.35.13amg

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgements vii
  4. List of contributors ix
  5. Introduction 1
  6. Part I. Linguistic landscape and people’s identities
  7. Chapter 1. Language use and identity negotiation in the linguistic landscape of Chipilo, Mexico 19
  8. Chapter 2. A changing landscape of voseo in Medellín? 45
  9. Chapter 3. Ethnolinguistic vitality and linguistic landscape 73
  10. Chapter 4. Ideologies in the linguistic landscape 105
  11. Part II. Contesting the linguistic landscape of public space
  12. Chapter 5. Urban discourse and civil resistance against gender-based violence in Madrid 135
  13. Chapter 6. Armed conflict and resistance in indigenous Colombia 159
  14. Chapter 7. The Escondido swap meet 183
  15. Chapter 8. The linguistic landscape of the Raval 215
  16. Chapter 9. Reframing the question of correlation between the local linguistic population and urban signage 239
  17. Part III. Language commodification in the linguistic landscape
  18. Chapter 10. Languages to buy and sell 269
  19. Chapter 11. An analysis of how business owners use Valencian and Spanish in the linguistic landscape 293
  20. Chapter 12. Linguistic Landscape in Otavalo 313
  21. Chapter 13. Donde su visión se hace realidad 341
  22. Chapter 14. The act of naming in the Hispanic linguistic landscape of Milan 365
  23. Index 393
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