Chapter 9. Reframing the question of correlation between the local linguistic population and urban signage
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Jhonni Rochelle Charisse Carr
Abstract
While some scholars have argued that signage does not reflect the linguistic population of a particular community, in this chapter I argue for an empirical reexamination of this claim and posit four necessary methodological measures: a comparison of multiple cities, an exhaustive approach to data collection, an analysis of the dominant language of both the main and informative sections, and the use of descriptive and inferential statistics. I apply the proposed model to a case study of three cities in Los Angeles and a corpus of 4,664 signs. Although the LL will never be a perfect mirror of the languages spoken in a community, a nuanced analysis of sign configurations can provide insight regarding local oral languages to varying extents.
Abstract
While some scholars have argued that signage does not reflect the linguistic population of a particular community, in this chapter I argue for an empirical reexamination of this claim and posit four necessary methodological measures: a comparison of multiple cities, an exhaustive approach to data collection, an analysis of the dominant language of both the main and informative sections, and the use of descriptive and inferential statistics. I apply the proposed model to a case study of three cities in Los Angeles and a corpus of 4,664 signs. Although the LL will never be a perfect mirror of the languages spoken in a community, a nuanced analysis of sign configurations can provide insight regarding local oral languages to varying extents.
Chapters in this book
- Prelim pages i
- Table of contents v
- Acknowledgements vii
- List of contributors ix
- Introduction 1
-
Part I. Linguistic landscape and people’s identities
- Chapter 1. Language use and identity negotiation in the linguistic landscape of Chipilo, Mexico 19
- Chapter 2. A changing landscape of voseo in Medellín? 45
- Chapter 3. Ethnolinguistic vitality and linguistic landscape 73
- Chapter 4. Ideologies in the linguistic landscape 105
-
Part II. Contesting the linguistic landscape of public space
- Chapter 5. Urban discourse and civil resistance against gender-based violence in Madrid 135
- Chapter 6. Armed conflict and resistance in indigenous Colombia 159
- Chapter 7. The Escondido swap meet 183
- Chapter 8. The linguistic landscape of the Raval 215
- Chapter 9. Reframing the question of correlation between the local linguistic population and urban signage 239
-
Part III. Language commodification in the linguistic landscape
- Chapter 10. Languages to buy and sell 269
- Chapter 11. An analysis of how business owners use Valencian and Spanish in the linguistic landscape 293
- Chapter 12. Linguistic Landscape in Otavalo 313
- Chapter 13. Donde su visión se hace realidad 341
- Chapter 14. The act of naming in the Hispanic linguistic landscape of Milan 365
- Index 393
Chapters in this book
- Prelim pages i
- Table of contents v
- Acknowledgements vii
- List of contributors ix
- Introduction 1
-
Part I. Linguistic landscape and people’s identities
- Chapter 1. Language use and identity negotiation in the linguistic landscape of Chipilo, Mexico 19
- Chapter 2. A changing landscape of voseo in Medellín? 45
- Chapter 3. Ethnolinguistic vitality and linguistic landscape 73
- Chapter 4. Ideologies in the linguistic landscape 105
-
Part II. Contesting the linguistic landscape of public space
- Chapter 5. Urban discourse and civil resistance against gender-based violence in Madrid 135
- Chapter 6. Armed conflict and resistance in indigenous Colombia 159
- Chapter 7. The Escondido swap meet 183
- Chapter 8. The linguistic landscape of the Raval 215
- Chapter 9. Reframing the question of correlation between the local linguistic population and urban signage 239
-
Part III. Language commodification in the linguistic landscape
- Chapter 10. Languages to buy and sell 269
- Chapter 11. An analysis of how business owners use Valencian and Spanish in the linguistic landscape 293
- Chapter 12. Linguistic Landscape in Otavalo 313
- Chapter 13. Donde su visión se hace realidad 341
- Chapter 14. The act of naming in the Hispanic linguistic landscape of Milan 365
- Index 393