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Chapter 4. Ideologies in the linguistic landscape

The semiotic construction of the Puerto Rican identity
  • Alba Arias Alvarez and Patricia Gubitosi
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Linguistic Landscape in the Spanish-speaking World
This chapter is in the book Linguistic Landscape in the Spanish-speaking World

Abstract

Linguistic Landscape (LL) research is a useful tool to uncover language ideologies related to the construction of ethnic identities within a public space. Language in the public space may reflect the sociopolitical encounters and differences that exist within a community and need to be contemplated as part of the larger view of the linguistic behavior of the society. The present chapter focuses on Puerto Rico, a nation where English and Spanish signage share the same space and where there is a long-running discussion on Puerto Rican identity. This paper aims to examine how Puerto Ricans living on the island perceive their LL and what the place of its flag is in the ongoing discussion of identity in the public arena.

Abstract

Linguistic Landscape (LL) research is a useful tool to uncover language ideologies related to the construction of ethnic identities within a public space. Language in the public space may reflect the sociopolitical encounters and differences that exist within a community and need to be contemplated as part of the larger view of the linguistic behavior of the society. The present chapter focuses on Puerto Rico, a nation where English and Spanish signage share the same space and where there is a long-running discussion on Puerto Rican identity. This paper aims to examine how Puerto Ricans living on the island perceive their LL and what the place of its flag is in the ongoing discussion of identity in the public arena.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgements vii
  4. List of contributors ix
  5. Introduction 1
  6. Part I. Linguistic landscape and people’s identities
  7. Chapter 1. Language use and identity negotiation in the linguistic landscape of Chipilo, Mexico 19
  8. Chapter 2. A changing landscape of voseo in Medellín? 45
  9. Chapter 3. Ethnolinguistic vitality and linguistic landscape 73
  10. Chapter 4. Ideologies in the linguistic landscape 105
  11. Part II. Contesting the linguistic landscape of public space
  12. Chapter 5. Urban discourse and civil resistance against gender-based violence in Madrid 135
  13. Chapter 6. Armed conflict and resistance in indigenous Colombia 159
  14. Chapter 7. The Escondido swap meet 183
  15. Chapter 8. The linguistic landscape of the Raval 215
  16. Chapter 9. Reframing the question of correlation between the local linguistic population and urban signage 239
  17. Part III. Language commodification in the linguistic landscape
  18. Chapter 10. Languages to buy and sell 269
  19. Chapter 11. An analysis of how business owners use Valencian and Spanish in the linguistic landscape 293
  20. Chapter 12. Linguistic Landscape in Otavalo 313
  21. Chapter 13. Donde su visión se hace realidad 341
  22. Chapter 14. The act of naming in the Hispanic linguistic landscape of Milan 365
  23. Index 393
https://doi.org/10.1075/ihll.35.04ari

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgements vii
  4. List of contributors ix
  5. Introduction 1
  6. Part I. Linguistic landscape and people’s identities
  7. Chapter 1. Language use and identity negotiation in the linguistic landscape of Chipilo, Mexico 19
  8. Chapter 2. A changing landscape of voseo in Medellín? 45
  9. Chapter 3. Ethnolinguistic vitality and linguistic landscape 73
  10. Chapter 4. Ideologies in the linguistic landscape 105
  11. Part II. Contesting the linguistic landscape of public space
  12. Chapter 5. Urban discourse and civil resistance against gender-based violence in Madrid 135
  13. Chapter 6. Armed conflict and resistance in indigenous Colombia 159
  14. Chapter 7. The Escondido swap meet 183
  15. Chapter 8. The linguistic landscape of the Raval 215
  16. Chapter 9. Reframing the question of correlation between the local linguistic population and urban signage 239
  17. Part III. Language commodification in the linguistic landscape
  18. Chapter 10. Languages to buy and sell 269
  19. Chapter 11. An analysis of how business owners use Valencian and Spanish in the linguistic landscape 293
  20. Chapter 12. Linguistic Landscape in Otavalo 313
  21. Chapter 13. Donde su visión se hace realidad 341
  22. Chapter 14. The act of naming in the Hispanic linguistic landscape of Milan 365
  23. Index 393
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