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Chapter 11. An analysis of how business owners use Valencian and Spanish in the linguistic landscape

Abstract

The study of the Linguistic Landscape provides opportunities to ethnolinguistically depict a community. It also allows for deciphering communication patterns among users and understand societal perceptions of language use. This paper examines the contact between Spanish and a western variety of Catalan (i.e. Valencian) on the linguistic landscape produced by private business owners in Elche, Spain. An analysis of data collected through observation, personal interviews and written questionnaires suggests the reader and potential customer appears to be the main driving force behind language choice in the linguistic landscape of Elche.

Abstract

The study of the Linguistic Landscape provides opportunities to ethnolinguistically depict a community. It also allows for deciphering communication patterns among users and understand societal perceptions of language use. This paper examines the contact between Spanish and a western variety of Catalan (i.e. Valencian) on the linguistic landscape produced by private business owners in Elche, Spain. An analysis of data collected through observation, personal interviews and written questionnaires suggests the reader and potential customer appears to be the main driving force behind language choice in the linguistic landscape of Elche.

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgements vii
  4. List of contributors ix
  5. Introduction 1
  6. Part I. Linguistic landscape and people’s identities
  7. Chapter 1. Language use and identity negotiation in the linguistic landscape of Chipilo, Mexico 19
  8. Chapter 2. A changing landscape of voseo in Medellín? 45
  9. Chapter 3. Ethnolinguistic vitality and linguistic landscape 73
  10. Chapter 4. Ideologies in the linguistic landscape 105
  11. Part II. Contesting the linguistic landscape of public space
  12. Chapter 5. Urban discourse and civil resistance against gender-based violence in Madrid 135
  13. Chapter 6. Armed conflict and resistance in indigenous Colombia 159
  14. Chapter 7. The Escondido swap meet 183
  15. Chapter 8. The linguistic landscape of the Raval 215
  16. Chapter 9. Reframing the question of correlation between the local linguistic population and urban signage 239
  17. Part III. Language commodification in the linguistic landscape
  18. Chapter 10. Languages to buy and sell 269
  19. Chapter 11. An analysis of how business owners use Valencian and Spanish in the linguistic landscape 293
  20. Chapter 12. Linguistic Landscape in Otavalo 313
  21. Chapter 13. Donde su visión se hace realidad 341
  22. Chapter 14. The act of naming in the Hispanic linguistic landscape of Milan 365
  23. Index 393
Linguistic Landscape in the Spanish-speaking World
This chapter is in the book Linguistic Landscape in the Spanish-speaking World
https://doi.org/10.1075/ihll.35.11mar

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Acknowledgements vii
  4. List of contributors ix
  5. Introduction 1
  6. Part I. Linguistic landscape and people’s identities
  7. Chapter 1. Language use and identity negotiation in the linguistic landscape of Chipilo, Mexico 19
  8. Chapter 2. A changing landscape of voseo in Medellín? 45
  9. Chapter 3. Ethnolinguistic vitality and linguistic landscape 73
  10. Chapter 4. Ideologies in the linguistic landscape 105
  11. Part II. Contesting the linguistic landscape of public space
  12. Chapter 5. Urban discourse and civil resistance against gender-based violence in Madrid 135
  13. Chapter 6. Armed conflict and resistance in indigenous Colombia 159
  14. Chapter 7. The Escondido swap meet 183
  15. Chapter 8. The linguistic landscape of the Raval 215
  16. Chapter 9. Reframing the question of correlation between the local linguistic population and urban signage 239
  17. Part III. Language commodification in the linguistic landscape
  18. Chapter 10. Languages to buy and sell 269
  19. Chapter 11. An analysis of how business owners use Valencian and Spanish in the linguistic landscape 293
  20. Chapter 12. Linguistic Landscape in Otavalo 313
  21. Chapter 13. Donde su visión se hace realidad 341
  22. Chapter 14. The act of naming in the Hispanic linguistic landscape of Milan 365
  23. Index 393
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