Advertising translation

Kapitel in diesem Buch

1. Prelim pages i
2. Table of contents v
3. Introduction IX
4. Advertising translation 1
5. Agents of translation 6
6. Bibliographies of translation studies 13
7. Collaborative translation 17
8. Comparative approaches to translation 21
9. Cultural approaches 26
10. Deconstruction 31
11. Directionality 37
12. Domestication and foreignization 40
13. Evaluation/Assessment 43
14. Hybridity and translation 49
15. Institutional translation 54
16. Linguistics and translation 61
17. Literary translation 69
18. Medical translation and interpreting 79
19. Metaphors for translation 84
20. Methodology in Translation Studies 88
21. Minority languages and translation 97
22. Natural translator and interpreter 102
23. Neurolinguistics and interpreting 105
24. Orality and translation 108
25. Paratexts 113
26. Poetry translation 117
27. Pseudotranslation 123
28. Realia 126
29. Remote interpreting 131
30. Revision 135
31. Status of interpreters 140
32. Status of translators 146
33. Stylistics and translation 153
34. Theory of translatorial action 157
35. Translation policy 163
36. Translation problem 169
37. Translation universals 175
38. Wordplay in translation 180
39. Subject index 184