Prelim pages

Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Editors’ introduction vii
4. 1. The wonderful, chaotic, creative, heroic, challenging world of Researching and Applying Metaphor 1
5. 1. Metaphor and language learning
6. 2. Can people be cold and warm? 21
7. 3. Grasping the point 35
8. 4. “Drugs, traffic, and many other dirty interests” 63
9. 5. The gaps to be filled 81
10. 6. A cross-cultural study of metaphoric understanding 105
11. 2. Capturing and analysing metaphors
12. 7. Love, metaphor and responsibility 125
13. 8. A critical look at the desktop metaphor 30 years on 145
14. 9. Pragglejaz in practice 165
15. 10. Mapping principles for conceptual metaphors 185
16. 11. Systematicity in metaphor and the use of invariant mappings 209
17. 12. Attitude, style and context 245
18. 13. A genre approach to imagery in winespeak 265
19. 3. The function of metaphor in discourse
20. 14. Wot no similes? 291
21. 15. Metaphor marking and metaphor typological and functional ranges in business periodicals 309
22. 16. Critical analysis of creative metaphors in political speeches 321
23. 17. Metaphor in physical-and-speech action expressions 333
24. 18. The evaluative properties of metaphors 357
25. Index of names 375
26. Index of terms 381