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15. Metaphor marking and metaphor typological and functional ranges in business periodicals

Abstract

This chapter analyses the distribution of marked and unmarked metaphors (Goatly, 1997) within the typological and functional ranges identified in a corpus of business periodicals (Skorczynska & Deignan, 2006). The corpus contained approximately 400,000 words and was built from journalistic articles published in The Economist, Business Week, and Fortune. The metaphors analysed functionally in a previous study (Skorczynska & Deignan, 2006), and their co-text were searched for metaphorical markers (Goatly, 1997) with a concordancer. The results obtained show that there is no significant variation with regard to metaphor marking and metaphor types identified (active and inactive). However, there are notable correlations between metaphor marking and their functions (generic, filling terminological gaps, illustrating). This confirms an earlier finding that metaphor anticipation on the text level by means of linguistic expressions does not depend on the degree of metaphor conventionalisation, but rather on the context in which a particular text is produced (Cameron & Deignan, 2003)

Abstract

This chapter analyses the distribution of marked and unmarked metaphors (Goatly, 1997) within the typological and functional ranges identified in a corpus of business periodicals (Skorczynska & Deignan, 2006). The corpus contained approximately 400,000 words and was built from journalistic articles published in The Economist, Business Week, and Fortune. The metaphors analysed functionally in a previous study (Skorczynska & Deignan, 2006), and their co-text were searched for metaphorical markers (Goatly, 1997) with a concordancer. The results obtained show that there is no significant variation with regard to metaphor marking and metaphor types identified (active and inactive). However, there are notable correlations between metaphor marking and their functions (generic, filling terminological gaps, illustrating). This confirms an earlier finding that metaphor anticipation on the text level by means of linguistic expressions does not depend on the degree of metaphor conventionalisation, but rather on the context in which a particular text is produced (Cameron & Deignan, 2003)

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Editors’ introduction vii
  4. 1. The wonderful, chaotic, creative, heroic, challenging world of Researching and Applying Metaphor 1
  5. 1. Metaphor and language learning
  6. 2. Can people be cold and warm? 21
  7. 3. Grasping the point 35
  8. 4. “Drugs, traffic, and many other dirty interests” 63
  9. 5. The gaps to be filled 81
  10. 6. A cross-cultural study of metaphoric understanding 105
  11. 2. Capturing and analysing metaphors
  12. 7. Love, metaphor and responsibility 125
  13. 8. A critical look at the desktop metaphor 30 years on 145
  14. 9. Pragglejaz in practice 165
  15. 10. Mapping principles for conceptual metaphors 185
  16. 11. Systematicity in metaphor and the use of invariant mappings 209
  17. 12. Attitude, style and context 245
  18. 13. A genre approach to imagery in winespeak 265
  19. 3. The function of metaphor in discourse
  20. 14. Wot no similes? 291
  21. 15. Metaphor marking and metaphor typological and functional ranges in business periodicals 309
  22. 16. Critical analysis of creative metaphors in political speeches 321
  23. 17. Metaphor in physical-and-speech action expressions 333
  24. 18. The evaluative properties of metaphors 357
  25. Index of names 375
  26. Index of terms 381
Researching and Applying Metaphor in the Real World
This chapter is in the book Researching and Applying Metaphor in the Real World
https://doi.org/10.1075/hcp.26.18sko

Chapters in this book

  1. Prelim pages i
  2. Table of contents v
  3. Editors’ introduction vii
  4. 1. The wonderful, chaotic, creative, heroic, challenging world of Researching and Applying Metaphor 1
  5. 1. Metaphor and language learning
  6. 2. Can people be cold and warm? 21
  7. 3. Grasping the point 35
  8. 4. “Drugs, traffic, and many other dirty interests” 63
  9. 5. The gaps to be filled 81
  10. 6. A cross-cultural study of metaphoric understanding 105
  11. 2. Capturing and analysing metaphors
  12. 7. Love, metaphor and responsibility 125
  13. 8. A critical look at the desktop metaphor 30 years on 145
  14. 9. Pragglejaz in practice 165
  15. 10. Mapping principles for conceptual metaphors 185
  16. 11. Systematicity in metaphor and the use of invariant mappings 209
  17. 12. Attitude, style and context 245
  18. 13. A genre approach to imagery in winespeak 265
  19. 3. The function of metaphor in discourse
  20. 14. Wot no similes? 291
  21. 15. Metaphor marking and metaphor typological and functional ranges in business periodicals 309
  22. 16. Critical analysis of creative metaphors in political speeches 321
  23. 17. Metaphor in physical-and-speech action expressions 333
  24. 18. The evaluative properties of metaphors 357
  25. Index of names 375
  26. Index of terms 381
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