13. A genre approach to imagery in winespeak
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Rosario Caballero
Abstract
This chapter is concerned with the figurative language used by wine experts in the genre of the Tasting Note. Our main objectives are to draw attention to the complexities found in the figurative language used in this genre, and discuss some of the methodological issues researchers need to overcome when dealing with specific discourses, and in particular questions concerning the identification, classification and interpretation of figurative data in textual contexts. The analysis is done on a corpus of 12,000 tasting notes drawn from specialized wine publications, and follows the main guidelines in both cognitive and linguistic approaches to metaphor.
Abstract
This chapter is concerned with the figurative language used by wine experts in the genre of the Tasting Note. Our main objectives are to draw attention to the complexities found in the figurative language used in this genre, and discuss some of the methodological issues researchers need to overcome when dealing with specific discourses, and in particular questions concerning the identification, classification and interpretation of figurative data in textual contexts. The analysis is done on a corpus of 12,000 tasting notes drawn from specialized wine publications, and follows the main guidelines in both cognitive and linguistic approaches to metaphor.
Chapters in this book
- Prelim pages i
- Table of contents v
- Editors’ introduction vii
- 1. The wonderful, chaotic, creative, heroic, challenging world of Researching and Applying Metaphor 1
-
1. Metaphor and language learning
- 2. Can people be cold and warm? 21
- 3. Grasping the point 35
- 4. “Drugs, traffic, and many other dirty interests” 63
- 5. The gaps to be filled 81
- 6. A cross-cultural study of metaphoric understanding 105
-
2. Capturing and analysing metaphors
- 7. Love, metaphor and responsibility 125
- 8. A critical look at the desktop metaphor 30 years on 145
- 9. Pragglejaz in practice 165
- 10. Mapping principles for conceptual metaphors 185
- 11. Systematicity in metaphor and the use of invariant mappings 209
- 12. Attitude, style and context 245
- 13. A genre approach to imagery in winespeak 265
-
3. The function of metaphor in discourse
- 14. Wot no similes? 291
- 15. Metaphor marking and metaphor typological and functional ranges in business periodicals 309
- 16. Critical analysis of creative metaphors in political speeches 321
- 17. Metaphor in physical-and-speech action expressions 333
- 18. The evaluative properties of metaphors 357
- Index of names 375
- Index of terms 381
Chapters in this book
- Prelim pages i
- Table of contents v
- Editors’ introduction vii
- 1. The wonderful, chaotic, creative, heroic, challenging world of Researching and Applying Metaphor 1
-
1. Metaphor and language learning
- 2. Can people be cold and warm? 21
- 3. Grasping the point 35
- 4. “Drugs, traffic, and many other dirty interests” 63
- 5. The gaps to be filled 81
- 6. A cross-cultural study of metaphoric understanding 105
-
2. Capturing and analysing metaphors
- 7. Love, metaphor and responsibility 125
- 8. A critical look at the desktop metaphor 30 years on 145
- 9. Pragglejaz in practice 165
- 10. Mapping principles for conceptual metaphors 185
- 11. Systematicity in metaphor and the use of invariant mappings 209
- 12. Attitude, style and context 245
- 13. A genre approach to imagery in winespeak 265
-
3. The function of metaphor in discourse
- 14. Wot no similes? 291
- 15. Metaphor marking and metaphor typological and functional ranges in business periodicals 309
- 16. Critical analysis of creative metaphors in political speeches 321
- 17. Metaphor in physical-and-speech action expressions 333
- 18. The evaluative properties of metaphors 357
- Index of names 375
- Index of terms 381
