Innovative subtitling
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Alexander Künzli
Abstract
This paper presents the results of an experimental study investigating reception capacity and audience response to subtitled movies. Twenty-seven viewers were shown four movie excerpts, with commercially available standard subtitling or with innovative subtitling. The latter comprised additional information regarding language and culture-specific elements in the original soundtrack. Data were collected simultaneously with eye-tracking and consecutively with questionnaires. Eye-tracking measured fixation duration and percentage of gaze time in the various areas of interest, whereas the questionnaire assessed accuracy on questions about movie content and audience perception and satisfaction. The results show no significant differences in accuracy between the two conditions, indicating that viewers of subtitled audiovisual productions are able to process more information than established subtitling norms suggest.
Abstract
This paper presents the results of an experimental study investigating reception capacity and audience response to subtitled movies. Twenty-seven viewers were shown four movie excerpts, with commercially available standard subtitling or with innovative subtitling. The latter comprised additional information regarding language and culture-specific elements in the original soundtrack. Data were collected simultaneously with eye-tracking and consecutively with questionnaires. Eye-tracking measured fixation duration and percentage of gaze time in the various areas of interest, whereas the questionnaire assessed accuracy on questions about movie content and audience perception and satisfaction. The results show no significant differences in accuracy between the two conditions, indicating that viewers of subtitled audiovisual productions are able to process more information than established subtitling norms suggest.
Chapters in this book
- Prelim pages i
- Table of contents v
- Foreword xi
- Methods and strategies of process research 1
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Part I. Conceptual and methodological discussions
- Interpreting in theory and practice 13
- Reflections on the literal translation hypothesis 23
- Tracking translators’ keystrokes and eye movements with Translog 37
- Seeing translation from inside the translator’s mind 57
- Metonymic language use as a student translation problem 67
- Sight translation and speech disfluency 93
- Time lag in translation and interpreting 121
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Part II. Process research in interpreting and translation
- A new pair of glasses 149
- Are primary conceptual metaphors easier to understand than complex conceptual metaphors? 169
- Innovative subtitling 187
- Errors, omissions and infelicities in broadcast interpreting 201
- On cognitive processes during wordplay translation 219
- “Can you ask her about chronic illnesses, diabetes and all that?” 231
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Part III. Studies of interpreting and translation expertise
- Effects of linguistic complexity on expert processing during simultaneous interpreting 249
- Process and product in simultaneous interpreting 269
- Developing professional thinking and acting within the field of interpreting 301
- Results of the validation of the PACTE translation competence model 317
- “This led me to start thinking about how this happened, and what the process behind it would be” 345
- Publications by Birgitta Englund Dimitrova 361
- Notes on contributors 367
- Index 373
Chapters in this book
- Prelim pages i
- Table of contents v
- Foreword xi
- Methods and strategies of process research 1
-
Part I. Conceptual and methodological discussions
- Interpreting in theory and practice 13
- Reflections on the literal translation hypothesis 23
- Tracking translators’ keystrokes and eye movements with Translog 37
- Seeing translation from inside the translator’s mind 57
- Metonymic language use as a student translation problem 67
- Sight translation and speech disfluency 93
- Time lag in translation and interpreting 121
-
Part II. Process research in interpreting and translation
- A new pair of glasses 149
- Are primary conceptual metaphors easier to understand than complex conceptual metaphors? 169
- Innovative subtitling 187
- Errors, omissions and infelicities in broadcast interpreting 201
- On cognitive processes during wordplay translation 219
- “Can you ask her about chronic illnesses, diabetes and all that?” 231
-
Part III. Studies of interpreting and translation expertise
- Effects of linguistic complexity on expert processing during simultaneous interpreting 249
- Process and product in simultaneous interpreting 269
- Developing professional thinking and acting within the field of interpreting 301
- Results of the validation of the PACTE translation competence model 317
- “This led me to start thinking about how this happened, and what the process behind it would be” 345
- Publications by Birgitta Englund Dimitrova 361
- Notes on contributors 367
- Index 373
