Chapters in this book

1. Prelim pages i
2. Table of contents v
3. Introduction xi
4. Translational interpretation as prerequisite for creativity
5. Translational interpretation 1
6. Textual constraints and the translator’s creativity in dubbing 15
7. Translating advertisements and creativity 23
8. Die autorübersetzung 33
9. Kultureller kontext und verschiedene strategien bei der Ûbersetzung von Vladimir Tendriakovs „Noč´ posle vypuska“ 41
10. Period norms in translation (past and present)
11. Translation norms 53
12. Orientalism in translation 63
13. Sherlock Holmes in early twentieth century china (1896–1916) — popular fiction as an educational tool 71
14. Creativity as a major driving force in the eighteenth-century Russian “Translation” of Till Eulenspiegel 81
15. Abhängigkeit der Übertragung deer realien von zeitgemäßen Übersetzungskonventionen 87
16. Influence of translation strategies on target-systems norms
17. Literalness as an overall strategy for translating advertisements in Czech republic 97
18. Shakespeare translation in south Africa 107
19. Lives of Henri Albert, Nietzschean translator 117
20. Translators’ creativity vs. linguistic and contextual constraints
21. Translators’ creativity versus sociolinguistic constraints 127
22. Linguistic and communicative constraints on borrowing and literal translation 137
23. Developing translation/interpretation strategies and creativity
24. In-training development of interpreting strategies and creativity 145
25. Quality of interpreting — a binding or a liberating factor? 163
26. Interpreting strategies and creativity 171
27. Consecutive interpreting as a decision process 181
28. Degree of text awareness in professional vs. Non-professional tranlators 189
29. Creative problem-solving and translators training 201
30. Towards a model of strategies and techniques for teaching of translation 207
31. A need for reorientation 213
32. Author index 223
33. Subject index 229