Chapters in this book

1. Prelim pages i
2. Table of contents v
3. preface xi
4. Part I: translation — sociology, culture and ethnics
5. Translation as institution 3
6. The “death” of the author and the limits of the translator’s visibility 21
7. Pour une sociologie de la traduction 33
8. Translation as imposition vs. translation as requisition 45
9. The impressionistic approach to translation theorizing, or 57
10. Transgression and circumvention through translation in the philippines 67
11. A call for descriiptive translation studies on the turkish tradition of rewrites 79
12. Translating plays or baking apple pies 89
13. Translation strategies and the reception of drama performances 99
14. From saint to sinner 111
15. Translation as a process of power 123
16. Astérix — Vom Gallier zum tschetnikjäger 135
17. Ethnics of translation 147
18. Part II: Translation and beyond — Aspects of communication
19. News translation as a gatekeeping 161
20. Avertising — A five-stage strategy for translation 173
21. New advertising markets as target areas for translation 185
22. Getting the message across — Simultaneous interpreting forr the media 195
23. “Clinton speaks german” 207
24. Bridging the gap 217
25. A thinking-aloud experiment in subtitling 229
26. Comprehension processes and translation. A think-aloud protocol (TAP) study 239
27. Übersetzen als transkultureller verstehens- und Produltionsprozeß 249
28. Von scheuklappen, Mikroskopen und Fernrohren 261
29. Ein kohärentes translat — was ist das? Die kulruspezifik der texterwartungen 271
30. Murder in the laboratory — termhood and the culture gap 283
31. A model for translation of legal texts 291
32. New ideas from historical concepts 301
33. A matter of life and death 313
34. Part III: Panel discussion
35. Translation as intercultural communication — contact as conflict 325
36. EST focus 339
37. List of contributors 351