The serpent's egg: Communication and the bio-semiotics of image making
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Eduardo Neiva
His research interests include Semiotics of visual studies, communication theory, and communication and technology. His major publications include
Mythologies of Vision: Image, Culture, and Visuality (1999); andCommunication Games: The Semiotic Foundation of Culture (2007).
Abstract
A new understanding of communication processes is achieved when one considers the peculiarities of image making. The discussion of visuality in communication is particularly relevant for communication studies as it calls into question the presumably paradigmatic and conventionalist assumptions that have prevailed in this field of studies. This paper considers the anatomy of neurological functions of the visual brain as the key to the understanding of images and by extension all modes of communication, demonstrating that deductive logical inferences typify the production and the reception of images.
About the author
His research interests include Semiotics of visual studies, communication theory, and communication and technology. His major publications include Mythologies of Vision: Image, Culture, and Visuality (1999); and Communication Games: The Semiotic Foundation of Culture (2007).
© Walter de Gruyter
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Artikel in diesem Heft
- Plant names and folk taxonomies: Frameworks for ethnosemiotic inquiry
- Towards a grande paradigmatique of film: Christian Metz reloaded
- Umwelt, milieu(x), and environment: A survey of cross-cultural concept mutations
- Bridging theories: A logical-functional perspective on languages
- The ‘handles’ and ‘sides’ of metaphor
- Here is the author! Hyperlinks as constitutive rules of hypertextual communication
- Race, pigskin, and politics: A semiotic analysis of racial images in political advertising
- The serpent's egg: Communication and the bio-semiotics of image making
- Semiotic interpretations of biological mimicry
- Symbol-intertextuality-deconstruction (on the dialectic of stability and variability of concept and symbol)
- Analyse paradigmatique d'un corpus de proverbes à l'aide des matrices de concepts
- Semiotic silence: Its use as a conflictmanagement strategy in intimate relationships
- Peirce on categories: Towards a metaphysical foundation of pragmatics
- Narrative and ontology in Hesiod's Homeric Hymn to Demeter: A catastrophist approach
- Traveling and family in the 1970s British circus
- Structures and semiotic systems
- Eye on Picasso
