Startseite Intense media coverage
Artikel
Lizenziert
Nicht lizenziert Erfordert eine Authentifizierung

Intense media coverage

  • Roel Puijk
Veröffentlicht/Copyright: 20. März 2009
Communications
Aus der Zeitschrift Band 34 Heft 1

Abstract

In an increasingly fragmented media environment, some issues stand out and generate huge publicity for a limited period of time. Using Scannell's categories, event and happening, the article analyses two cases – the 1994 Olympic Winter Games and the death of Princess Diana. It is argued that they, in order to account for audience involvement and the complexity of meanings, should be analyzed in relation to the discourses and narrative developments across different media that embed the main, televised, moments. It is also argued that today's proliferation of media channels and the presence of new media can contribute to increasing attention and involvement of the audience. Ceremonial media events that previously dominated have moved in two directions: integrative, entertainment oriented events organized by the media and disaster events.

Published Online: 2009-03-20
Published in Print: 2009-March

© Walter de Gruyter

Heruntergeladen am 31.10.2025 von https://www.degruyterbrill.com/document/doi/10.1515/COMM.2009.001/pdf
Button zum nach oben scrollen