The analog switch-off in a cable dominated television landscape. Implications for the transition to digital television in Flanders
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Pieter Verdegem
Abstract
Flanders will complete the migration from analog to digital terrestrial television by the end of 2008. Despite the cable dominated television landscape, the Flemish government is aiming at a smooth transition from analog to digital terrestrial television. Therefore, a multi-methodical study (quantitative survey and qualitative focus group interviews) has been set up by order of the Flemish government to understand the specific features and needs of analog antenna viewers and their expectations for the analog switch-off. The study shows that there are three distinctive types of analog antenna viewers. The results demonstrate that the antenna viewers are rather badly informed about the upcoming analog switch-off, which may lead to a negative attitude and may impede a smooth transition. Finally, antenna viewers seem to be rather conservative viewers: they wish to keep on watching the same television programs from the same channels. Moreover, digital terrestrial television is their preferred alternative.
© Walter de Gruyter
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- The analog switch-off in a cable dominated television landscape. Implications for the transition to digital television in Flanders
- Adler, R. B. and Rodman, G. R. (2009). Understanding human communication (10th ed.). New York: Oxford University Press
- Contributors
Articles in the same Issue
- Intense media coverage
- Media events and European visions: Czech Republic in the 2007 Eurovision Song Contest
- Gender and interface agents in the on-line news
- Internet adoption in the newsroom: Journalists' use of the Internet explained by attitudes and perceived functions
- Sexual attitudes and erotophobia and the recall of sexual content on television
- The analog switch-off in a cable dominated television landscape. Implications for the transition to digital television in Flanders
- Adler, R. B. and Rodman, G. R. (2009). Understanding human communication (10th ed.). New York: Oxford University Press
- Contributors
